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Coppell Creates Safety Culture

The city of Coppell, Texas takes a proactive approach to fleet safety that includes hands-on driver training, annual MVR checks, safety-related employee performance reviews and an accident review committee.

by Fiona Soltes
September 1, 2007
4 min to read


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In the City of Coppell, Texas,“safety” isn’t just about quarterly campaigns or posters on the wall noting how long it’s been since an accident. Rather, it’s an underlying culture that continuously seeks to reduce risk rather than point the finger when a problem erupts.

“The bottom line,” says Mark W. Brochtrup, the City of Coppell’s fleet manager, “is that a safe employee is a productive, happy employee.”

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Brochtrup, a member of the city’s Employee Safety and Accident Review Committee (ESARC), says he’s been “really lucky” that both his current and previous employers have been proactive regarding safety. In his department, that focus plays out through hands-on driver training throughout the year, annual MVR checks on anyone who “might” operate a city vehicle, and safety components tied into employee performance reviews. And then, of course, the review committee.

Review Committee Focuses on Prevention, Not Blame
“We see the review committee as being on a fact-finding mission,” Brochtrup says. “It’s not just to find fault. When there’s an accident, we really want to know what led up to it, so we can see if we can stop future reoccurrences.”

All too often, Brochtrup says, employees believe involvement in an incident automatically means disciplinary action. “But you can’t point the finger,” he says. “Even if we find that an individual has done something wrong, we don’t point at John – or Jane – Doe and say, ‘You did this wrong, and now you’re going to pay for it.’ In a case where disciplinary action may be warranted, the committee itself does not become involved. Those issues are handled strictly by the department director.”

According to Brochtrup, the committee’s sole responsibility is to review all actions that led up to the event, in aneffort to prevent a reoccurrence. “It’s rare that we actually call an employee before the committee in the first place, since it’s all normally done as a report through a representative. But if we did, it would be, ‘Thanks very much for your info.’ It’s not about how can we punish John Doe,” he explains.

At-Fault Incidents Do Have Consequences
However, at-fault incidents do have consequences; violations are recorded and points are assigned. Assigned points are a tool that the city can use to monitor employees’ safety performance “at a glance.” An employee accumulating points over a short period of time indicates the need for closer supervision, training, and direction. Upon accumulating 10 points, the employee’s driving privileges are suspended.

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After completing a state-sponsored defensive driving course, the employee regains his or her driving status, but still retains all 10 points.

All possible efforts are undertaken to keep an employee from reaching that point, Brochtrup says. “And we try to send the message that we’re not trying to ‘get’ anyone. We just want to determine the true cause of accidents.”

A current challenge, for example, involves backing-up. “We’ll probably discuss some safety issues with regard to that soon, ”Brochtrup says. “We’ll go over backing-up equipment with trailers, and hold training in a controlled environment, so the drivers can improve.We try to conduct safety training once a quarter. But it’s not like we just throw out a piece of paper, and say, ‘This is what we’re doing.’We’re constantly trying to keep the safety issue at the forefront and talk about it on a regular basis.”

Employees are Like Family
Part of the emphasis, Brochtrup says, stems from the fact that the city (which is just northwest of Dallas) is only 14.5 square miles; it’s so small, he notes, workers are “like family.”Brochtrup’s department has just five employees and 238 pieces of equipment.

“I don’t want to see any of the guys who work with me get hurt,” he says. “That doesn’t just affect the office. It affects their families and private lives as well. If we can do something to keep that from happening, it’s just one more thing that makes the job worthwhile.”

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Brochtrup realizes not all departments are as forward-thinking when it comes to safety, so he offers a little advice.

First, he suggests, create a review committee with representatives from every division. “That way, you can have different perspectives,” he says. “You don’t want to see this kind of thing with blinders on, and with equal representation, you get different ideas and viewpoints.”

Second, focus on prevention. The City of Coppell, for example, requires monthly facility checks for “slip, trip, and fall hazards,” and when it comes to the vehicles, drivers do a complete 20-point walk-around check every day.

And finally, says Brochtrup, reward those who practice safety, rather than penalize those who don’t.

“If we can keep our employees safe, everyone wins,” Brochtrup says. “We have better productivity, people are happier, operations aren’t interrupted, we don’t have massive amounts of downtime, and no injuries. Just one person being out can affect the whole department.”

Topics:Safety
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