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Indianapolis Receives 5 Trucks In Exchange for Company Branding

INDIANAPOLIS - In exchange for branding rights on the new vehicles, Cargill, the City's salt supplier, will donate five Ford F-250 trucks equipped with snow plows and salt spreaders, and 125 tons of salt.

January 25, 2012
Indianapolis Receives 5 Trucks In Exchange for Company Branding

Indy Snow Force's new logo. Photo courtesy City of Indianapolis.

2 min to read


Indy Snow Force's new logo. Photo courtesy City of Indianapolis.

INDIANAPOLIS - Through its new partnership with Cargill, the City of Indianapolis' long-time salt supplier, the City will receive five Ford-250 trucks equipped with snow plows and salt spreaders and 125 tons of salt over the next five years from the supplier. The five trucks will have new logos: Indy Snow Force Powered by Cargill. The company chose Indianapolis as the pilot city for its new Safe and Smart Program, according to the City.

"Our dedicated fleet of 73 snow trucks will be augmented by Cargill's commitment," said Mayor Ballard. "Indianapolis is making a name for itself as a leader among large cities during challenging economic times. Resources may be scarce, but the more we are challenged, the stronger we respond, and partnerships are playing a key role in our city's success."

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The total estimated dollar amount of the vehicles and supplies is $250,000. 

Unlike the larger trucks in the City's fleet that are suited for clearing main thoroughfares, the F-250s can be used to clear walkways and parking lot areas at charter schools and libraries during severe weather conditions. In warmer months, the trucks will be used to deliver lunches for a summer program.

Fleet Services will maintain the vehicles. According to John Williams, deputy director, Fleet and Solid Waste Services, "The F-250s [were] purchased based on our current inventory of F-250s that do similar work, and Fleet Services was involved in the process to determine which unit to look at for the proposed application."

The City over the past four years completely updated and upgraded its snow fleet with newer, better equipment, adding 57 new trucks in 2009 and 2010, six more in 2011, and 10 in 2012. The investment has resulted in faster response times and lowered maintenance costs, according to a release from the City.

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