Chevrolet, Buick, GMC, and OnStar announced the launch of a new program designed to recognize America’s first responders. Paid and volunteer police, firefighters, EMTs/paramedics, and 911 dispatchers now qualify for a special discount below the manufacturer’s suggested retail price (MSRP) on new vehicles at participating dealers.

“Millions of men and women serve their neighbors as police officers, firefighters, emergency medical service professionals and 911 dispatchers,” said Steve Hill, GM vice president of U.S. Sales, Service and Marketing. “Not long after the hurricanes of 2017, we started thinking about ways to recognize first responders in a really meaningful way. The team came back and said first responders deserve the same new vehicle discount we offer members of the military because every single person in uniform helps protect us.”

The discount is compatible with most other available offers. First responders can also receive an offer of 15% off OnStar Safety & Security and select Connected Services plans.

According to The American Security Council Foundation, there are an estimated 800,000 police officers in the U.S., as well as 1.13 million firefighters and 891,000 emergency medical service professionals.

To participate in the program, visit www.gmfirstresponderdiscount.com or www.onstar.com/heroes.

Related: Harvey & Irma: The Fleet Impact

Editor's Note: This story was updated 7/11 with a link to participate in the program.