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Adapting to New Realities with Essential Management Skills for Fleet Success

Discover essential management skills to overcome modern fleet challenges and achieve operational success.

June 11, 2024
Adapting to New Realities with Essential Management Skills for Fleet Success

Understanding where you need to improve as a fleet manager, and acting on those changes, will help improve your operation. 

Photo: Government Fleet

5 min to read


“We will face so many defeats, but don't ever let yourself be defeated,” Bob Stanton told attendees at the 2024 Government Fleet Expo & Conference

During his session titled “10 Essential Management Skillsets Required for Success in the Digital Age,” Stanton addressed the diverse challenges that fleets encounter. While some issues, such as technician recruitment, remain longstanding, fleet managers now face an additional array of new challenges.

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Understanding Past Challenges and What Those Issues Look Like Now

Stanton, now an independent fleet consultant, spent 25 years in government fleet management, beginning his career in 1992. Reflecting on his early years, he noted several hot-button issues: technician productivity, outsourcing, economic viability, competitive technician rates, vehicle utilization, and replacement strategy. He emphasized that balancing shop productivity, financial management, and key performance indicators (KPIs) like PM compliance and service level agreements were critical. Achieving a vehicle availability rate of 95% and earning peer respect were significant milestones.

“This was the formula for success. You get your shop productivity right; you get your direct and your indirects balanced out in the right way,” he said. “You get your financials right … making sure the revenue’s right along with your asset depreciation and your parts. That was all very important.” 

Fleets also needed to establish relationships with peers and earn their respect. This earned fleet managers a “seat at the table,” so to speak, allowing them to move forward with the operation. 

“It's not exactly the same today, but it doesn't differ that greatly,” Stanton said. 

Understanding Technician Recruitment and Retention

Technician recruitment and retention have been persistent issues, according to Stanton who highlighted the long-standing challenge of finding quality technician training. He noted that this problem is expected to worsen due to the upcoming "enrollment cliff." 

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This term, coined by college admissions officers, refers to a predicted drop in college and technical school enrollments starting in 2025, following a 15% birth rate decline in 2008. As a result, the pool of high school graduates entering technical schools and blue-collar jobs is expected to shrink, exacerbating the technician shortage.

“The technician shortage as bad as it is now, it's going to be worse,” Stanton warned. 

Stanton works with HR departments in government to make new hire requirements less rigid and to expand benefits like flexible time off. He stressed the need for governments to be competitive by reassessing salaries and benefits.

“Governments can be competitive if they can get out of their own way, if they can take a look at their salaries, if they can make their time off less rigid because there are a lot of things that in government that can be very beneficial,” Stanton said. 

Safety, Risk Management, and Data Analytics

Stanton predicted that fleet managers and risk management officers will work more closely as their responsibilities increasingly overlap. Effective safety and risk management practices are essential to maintaining operational efficiency and reducing liability, he explained.

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“Both of these things are in your job description or they should be and I think, going forward, your job and the risk management manager's job, whoever that happens to be, are going to become more closely knit because of how your two responsibilities mesh with one another,” Stanton said. 

Data analytics is another area of growing importance, according to Stanton, who emphasized the need for quality Fleet Management Information Systems (FMIS) and suggested that fleets include data scientists on their teams, adding that this role should be separate from the fleet manager’s position. 

Stanton suggested going a step further and utilizing the information provided by diagnostic tools, such as Noregon or Diesel Laptops. If this hasn’t been done, he noted that it’s a good idea to leverage this into purchasing. 

Citing how far fleet has come, Stanton showed this image of his early laptop computer, which weighed 33 pounds.

Photo: Bob Stanton

Continuous Skillset Improvements for a Changing Industry

Stanton believes head versus technician knowledge will become even more important over the next five to 10 years. 

“When I came into the business, it was very common for the most skilled mechanic to become the fleet manager. This would happen in both the public and private sectors. That's no longer the case,” he said. “Instead, what fleets need and what employers are looking for is more head knowledge than what you can do with your hands. 

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Stanton also advised being efficient with asset utilization, not only in how the assets are brought in but also in how they are cared for before they are disposed of. Stanton recommended fleet managers use the International Organization for Standardization (ISO) 55000 as a roadmap for asset care, acquisition, and disposal. 

“It does follow a lot of what we already do in government,” he said. “It could actually help you reinforce some of the things that you think should be done and probably shouldn't be done with your vehicle or assets.”

Stanton said fleets also need to be aware of environmental issues, noting that electric vehicles have been a hot topic and will continue to be a hot topic. Fleets should be knowledgeable about the 2027 EPA rules and what this means for future operations. 

“If you were around in 2010 when we got selective catalytic reduction in our diesel engines you get to go through it again in 2027 if you're still in the industry, only this time, I think it's going to be worse,” he said. “They say that private fleets especially are going to begin pre-buying to try to get ahead of that deadline next year and that the order banks for vehicles that you purchase are going to be harder to come by because the order banks are going to fill up very quickly. 

Stanton said that, unlike the 2010 EPA changes, the 2027 regulations specifically reference government trucks, such as refuse vehicles. 

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In conclusion, Stanton urged fleet managers to become as knowledgeable as possible to leverage their expertise for a seat at the table in their organizations. Referencing John Wooden’s Pyramid of Success, compiled in the 1940s, Stanton stated that “success is never final, failure is never fatal.”

“You’re going to make mistakes, but it's what you do with that information and how courageous you are that counts,” he said, adding “Be more concerned with your character than your reputation. Character is the kind of thing that you do when no one is watching. Because your character is what you really are. And your reputation is merely what others think you are.”

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