Similar Content: RUBICONSmartCity Launches on the Geotab Marketplace
Santa Fe's Smart Technology Benefits Highlighted in Docuseries
Santa Fe's trash and recycling workers use RUBICON's proprietary app for real-time updates on their routes.

Santa Fe's trash and recycling workers use RUBICON's propreitary app for real-time updates on their routes.
Photo: Amazon
Using technology on its waste and recycling trucks, the City of Santa Fe, New Mexico, has improved customer service for city residents by reducing the number of missed pickups, optimizing collection routes, eliminating paper route sheets, and automating the tracking of customer issues. It has also saved taxpayer dollars by reducing fuel consumption and wear and tear on vehicles.
The city is featured in a four-part docuseries, called "Climate Next," focusing on a selection of Amazon Web Services (AWS) partners using the cloud technology to enable sustainability efforts. Santa Fe has been using Rubicion SmartCity for smart waste and recycling solutions.
Each of Santa Fe’s trash vehicles collects garbage and recycling from between 800 and 900 locations per day. Drivers carry a smartphone running Rubicon’s proprietary app, which provides optimized collection routes and live telematics information, and streams that data back to city headquarters via the cloud. Managers and supervisors can track the service status at every home in the city, monitor route progress, and address issues in the field. These are all essential insights for efficient program operations.
Before using the smart technology, recycling supervisor Abran Sanchez said crews missed up to 60 pickups per day, forcing them to return to those locations along their routes to complete the pickups. That led to higher labor costs and wasted fuel. This technology allows them to stay on track in real time, and provide updates on issues they face in the field.
Sanchez also said the number of residents who recycle has gone up since the department started using the technology.
“These efficiencies will reduce our carbon emissions associated with service delivery, moving us toward Santa Fe’s goal of carbon neutrality by 2040," said Shirlene Sitton, Environmental Services Division director for the city.
More Operations

RoadFlex Brings Fuel Tax Compliance and Audit-Ready Reporting to Government, Public Works Fleets
New capabilities aim to help public-sector and public works fleets streamline fuel tax exemptions, reclamation, reconciliation, and audit-ready reporting.
Read More →
2026 Public Fleet Hall of Fame Inductees Honored
This year's class includes leaders whose work has helped shape the public fleet industry.
Read More →
David Renschler Receives 2026 Legendary Lifetime Achievement Award
Andy Campbell of Sourcewell, which partnered with Government Fleet in presenting the award, recognized Renschler.
Read More →
Ross Jackson Jr. Named 2026 Public Sector Fleet Manager of the Year
His leadership, innovation, and commitment to excellence earned him one of the industry's top honors.
Read More →
Public Fleet Professionals Set to Converge as GFX Gets Underway
Known as the largest gathering of public fleet professionals in the nation, GFX will feature in-depth training sessions, emerging fleet technologies, and access to leading suppliers and service providers.
Read More →
The Technician Pipeline: Finding, Keeping, and Promoting Techs Within the Operation
A look at where to find good talent, what fleets are doing to incentivize those techs to stay within the fleet, and what promotion looks like for a technician within the public sector.
Read More →
5 Public Fleet Stories Worth Revisiting Before GFX | The May Dispatch
Public fleet leaders are being asked to prepare for more, communicate better, and make decisions that hold up under pressure.
Read More →
Drive More Profit with Greater Fleet Uptime
Fleet downtime costs money. JASPER helps keep vehicles on the road with quality remanufactured components, fast nationwide delivery, and reliable solutions that boost uptime and profitability.
Read More →Are You Tracking Your Fleet's True Total Cost of Ownership?
Bobit Business Media surveyed 190 fleet professionals and found that while most fleets are tracking costs, fragmented systems and data gaps are keeping true TCO visibility out of reach. With rising pressure to control spend in an increasingly volatile environment, the gap between what fleets think they know and what the data actually shows is wider than you might expect. See how your peers are managing costs today and where the industry still has room to improve.
Read More →
Minneapolis Fire Department Prepares to Add Three New Pierce Enforcer Pumpers to Front-Line Fleet
The order, secured through Pierce dealer MacQueen, marks the department’s move from commercial chassis pumpers to Pierce custom fire apparatus designed to meet the operational demands of Minnesota’s largest city.
Read More →


