GF Blue logo
MenuMENU
SearchSEARCH

Creating a Modern Fleet While Maintaining Compassion

Tom Rowlings understands that implementing new technology comes with a learning curve -- and that’s why a patient management style is key.

Lexi Tucker
Lexi TuckerSenior Editor
November 18, 2020
Creating a Modern Fleet While Maintaining Compassion

 

5 min to read


Tom Rowlings

Fresh out of school, Tom Rowlings, assistant fleet manager for the City of Cambridge Public Works Department, Mass., started his career by working on private ambulance fleets. He then transitioned to working for the city of Boston in their EMS garage, as well as various other garages as a mechanic and supervisor.

He eventually took a hiatus from city life and went to work in the private sector as a fleet director for an environmental company that operated a 1,200-truck fleet spanning from Vermont to Florida. With a young family, he decided he needed to reduce travel time and found his way to his current position with the City of Cambridge.

Ad Loading...

The newly revamped job title of assistant fleet manager is part of a fleet team tasked with modernizing how the city’s fleet worked.  Some of the processes are antiquated such as mechanics recording repairs on paper. With the support and direction of an experienced fleet manager, “I have been able to focus on making improvements in some of these areas, whether it is record keeping, employee training, or encouraging mechanics to get their ASE certifications,” he says.

What drew him to being in fleet management was this desire to continue his own personal growth, but also the growth of something bigger than himself that served others.

“It's a comfort to be in the fleet world. You know what you're doing, when you have to do it, and you have the opportunity to learn the ins and outs of that particular fleet.”

While they may have some similarities, every fleet is different. New advancements in technology and environmental requirements also make every day different as well. He’s always been someone who really enjoyed getting into the tech details of vehicles, so fleet has been a great fit for him.

“I enjoyed working on ambulances and other specialty vehicles because of the challenge of new technology and that was a perfect fit with all the electronics required.  I became one of the go-to guys in the shop for the more challenging repairs.”

Ad Loading...

Figuring Out Solutions

He appreciates the collaborative nature of the field, and is happy his crew has a desire to work together to find solutions to problems they face.

“We don’t have a ‘drop the hammer’ type of attitude. We understand there are always going to be unique situations that aren’t as straightforward as the easier tasks.”

He provides the example of an asphalt patch truck that was in the shop that wasn’t heating up properly. After some investigation, it was determined a lot of the patch got stuck in the truck and was jamming it up.

“The most interesting part of the job is coming up with a game plan of how we are going to fix it because it's a specialty piece of equipment. We only have one. It’s a big deal that also ties back to learning the environment you're in. You have to understand what everyone else has to do in order for us to properly support them. Without good fleet support, the operation suffers,” he explains.

Facing Difficult Problems and People

There’s no doubt that managing a fleet has it’s challenges, Rowlings finds himself fortunate to have a a willing crew, a supportive manager and senior staff to provide the tools and direction to succeed. One of the biggest challenges Rowlings has faced in his career is figuring out creative ways to utilize the budget effectively so the appropriate vehicles are available to the operation so that they can get the job done right. New vehicles are expensive, including the cost to keep them running.  The same goes for adapting to interesting personalities. Understanding why some people do things the way they do can be difficult.

Ad Loading...

“We have a few staff members who have been here for a while. As a new manager, you come in and as you see improvements that could be made, you try and work collaboratively with the employees to make the change in a positive manner.  Change can be difficult to adapt to for some, but if you treat people not how you want to be treated, but how they want to be treated, it tends to garner more respect, which I think is vital to working as a team. We’re all here for the same goal; everyone's here for eight hours to do a job and perform a function. That doesn't mean it has to be the worst place in the world.  I am fortunate that we have a solid team that enjoys the work they do.”

Introducing Technology

The next step in modernizing the fleet is an upgrade to electronic record keeping. The fleet did have an electronic repair order database, but it was more antiquated in the way it functions than most. Rowlings is now managing the upgrade of the system to Fleetio, which he had implemented when he was the fleet director at an environmental company prior to working with the city.

This works in tandem with the inventory project that is underway.

“There are parts that have been here for a long time. When you don’t cycle the inventory you can end up with parts for vehicles you haven’t had for 15 years. We’re trying to go through that and make improvements by reorganizing and recording what we have to ensure we don’t continue that process in the future.”

He believes these two projects together will help make the operation run more effectively and allow the mechanics to work more efficiently. He’s purchasing iPads for all of them so they can do their own repair orders and enter all information without having to scribble on a piece of paper.

Ad Loading...

“At this point, most technicians are well-versed in texting and using apps on their phone.”

Practicing Patience and Understanding

A piece of advice he would like to share is don't take everything personal. Realize that, as a fleet manager, you are there to support, not criticize.

“When something breaks, for instance: you can’t just jump down someone’s throat.  At the end of the day, the operation is your customer.  Maybe it was an accident, a manufacturer defect, or an instance where someone just doesn’t know. Regardless, these things happen. It's not my job to call someone names and tell them they broke a truck on purpose. Getting the job done and finding the facts and fixing the issues is first and foremost, creating tension doesn’t make the job any easier."

Subscribe to Our Newsletter

More Operations

 the GFX main stage.
Operationsby Staff WriterJune 4, 2026

Public Fleet Professionals Set to Converge as GFX Gets Underway

Known as the largest gathering of public fleet professionals in the nation, GFX will feature in-depth training sessions, emerging fleet technologies, and access to leading suppliers and service providers.

Read More →
A blueprint with tool graphics and text about technicians.
Operationsby Nichole OsinskiJune 1, 2026

The Technician Pipeline: Finding, Keeping, and Promoting Techs Within the Operation

A look at where to find good talent, what fleets are doing to incentivize those techs to stay within the fleet, and what promotion looks like for a technician within the public sector.

Read More →
a youtube graphic of fleet images.
OperationsJune 1, 2026

5 Public Fleet Stories Worth Revisiting Before GFX | The May Dispatch

Public fleet leaders are being asked to prepare for more, communicate better, and make decisions that hold up under pressure.

Read More →
Ad Loading...
White cargo van driving on a paved road with trees and greenery in the background.
SponsoredJune 1, 2026

Drive More Profit with Greater Fleet Uptime

Fleet downtime costs money. JASPER helps keep vehicles on the road with quality remanufactured components, fast nationwide delivery, and reliable solutions that boost uptime and profitability.

Read More →
wheels geotab
SponsoredJune 1, 2026

Turning Connected Vehicle Data Into Decisions That Matter

Fleet leaders have more data than ever, but turning that data into clear, actionable decisions remains a challenge. This white paper shows how leading organizations are using connected vehicle data to improve safety, reduce costs, and optimize fleet performance. Learn how to turn insight into action across your fleet.

Read More →
fleetio coast pay
SponsoredJune 1, 2026

Are You Tracking Your Fleet's True Total Cost of Ownership?

Bobit Business Media surveyed 190 fleet professionals and found that while most fleets are tracking costs, fragmented systems and data gaps are keeping true TCO visibility out of reach. With rising pressure to control spend in an increasingly volatile environment, the gap between what fleets think they know and what the data actually shows is wider than you might expect. See how your peers are managing costs today and where the industry still has room to improve.

Read More →
Ad Loading...
A graphic of a fire department logo.
Operationsby News/Media ReleaseMay 28, 2026

Minneapolis Fire Department Prepares to Add Three New Pierce Enforcer Pumpers to Front-Line Fleet

The order, secured through Pierce dealer MacQueen, marks the department’s move from commercial chassis pumpers to Pierce custom fire apparatus designed to meet the operational demands of Minnesota’s largest city.

Read More →
Larry Campbell at GFX 2025
Operationsby Jeanny RoaMay 28, 2026

The Human Side of Fleet Leadership: Lessons from Larry Campbell

As public fleets navigate rapid change through AI, telematics, and increasing operational pressures, Larry Campbell believes the fundamentals of leadership matter more than ever. The longtime fleet leader reflects on accountability, integrity, and why earning trust remains the foundation of a successful fleet operation.

Read More →
Promotional graphic for a fleet management whitepaper titled “From Data Overload to Decisive Action: 5 Steps to Drive Smarter Fleet Decisions.” The design features a row of white commercial fleet vans, blue and lime-green branding, and supporting text about using telematics data to improve fleet performance, driver behavior, safety, and operational decision-making. A highlighted quote reads, “The challenge is no longer collecting data. The challenge is using it effectively.” The Utilimarc logo appears at the bottom alongside the website URL.
SponsoredMay 28, 2026

Turn Fleet Data Into Smarter Decisions

Fleet leaders have access to more operational data than ever, but disconnected systems and unclear metrics often slow decision-making instead of improving it. This article outlines five practical steps fleets can take to transform fragmented data into actionable insights that improve planning, safety, utilization, and long-term performance.

Read More →
Ad Loading...
a graphic of a tablet with city vehicles.
Operationsby News/Media ReleaseMay 26, 2026

RoadFlex Brings Fleet Spend Management to the Field with Mobile App for Drivers, Fleet Managers

Through the RoadFlex mobile app, drivers can access their assigned cards, view recent transaction activity, and upload receipts directly from their mobile devices.

Read More →