MEDINA, MN - Polaris Industries Inc., is introducing its model-year 2013 Polaris GEM vehicles to market. New standard features on all 2013 GEM e2, e4, e6, eS, eL, and eL XD models include high-low beam headlamps for improved visibility while driving and a day-night mirror that offers the ability to reduce reflective glare. Also included are improved front brakes, suspension technology borrowed from Polaris’ leading powersports products, improved steering components for greater control, and enhanced foot pedals for easier operation and better ergonomics. 

Classified as low-speed vehicles, or neighborhood electric vehicles, GEM cars reach a top speed of 25 mph, are street legal, and can be driven on most city streets with posted speed limits of 35 mph or less. With zero emissions, the vehicles can be driven both indoors and outdoors, and is an affordable option with starting MSRPs of $7,829 to $13,459. 

For 2013 models, customers now have the option to customize select GEM utility models with a factory-installed MAX BOX with cargo doors and a dual tool chest. Additionally, the vehicles have updated color selections for vehicle bodies, updated package contents, and charging cordsets available for multiple countries. In 2013, new hard doors will also be introduced that features improved sealing and locks.

The 2013 GEM models are available now to order through authorized Polaris dealers. All Polaris GEM vehicles come with a two-year limited warranty, along with roadside assistance.

Since the compact electric vehicle line was acquired by Polaris in June 2011, the company has spent significant resources to improve the vehicles’ performance and increase market visibility through the Polaris nationwide dealer network.

“It’s been a great first year of having GEM vehicles as part of the Polaris stable,” said Greg Thompson, small vehicles marketing manager at Polaris Industries. “We’ve nearly doubled the number of dealers carrying GEM vehicles and have seen a 70% increase of sales orders from these dealers since the acquisition. We are confident the model-year improvements and new creative platform will continue the brand’s growth with Polaris dealers and their commercial customers.” 

To coincide with the 2013 models, GEM developed a new creative platform, which includes a new logo treatment and a redesigned consumer website.

For more information, visit GEMcar.com.