MILWAUKEE – The City of Milwaukee’s common council voted unanimously to begin a pilot program that would place advertising on City fleet vehicles, according to common council meeting documents. The resolution the council voted on establishes a one-year timeframe for the pilot. The program’s purpose is to generate additional revenue for the City.

To start, the City plans to identify vehicles that could be good candidates for advertising, including street sweepers and snow plows. From there it plans to develop a marketing strategy and find potential commercial partners for the program.

The resolution requires the City’s Department of Administration to submit written reports on a quarterly basis to the common council about the program’s progress during the pilot.

The fleet advertising program is part of the Milwaukee Civic Partnership Initiative, which the City describes as a plan to market City-owned assets for advertising, sponsorship, and naming rights to corporations and non-profits.

The Los Angeles Unified School District is another government entity that put an advertising program this year.

By Greg Basich