Kubota Tractor Corporation announced the appointment of Haruyuki (Harry) Yoshida as the new president and CEO of Kubota Tractor Corporation (KTC) and Kubota North America, based in Grapevine, Texas, effective Jan. 1, 2019.

Yoshida is a 37-year Kubota veteran who most recently held the position of managing executive officer GM of farm and industrial machinery domain, strategy, and operations headquarters in Osaka, Japan. He has previously spent time in the U.S. in various roles.

Current President and CEO Masato Yoshikawa has been promoted to the position of director and senior managing executive officer, GM of planning and control headquarters, GM of global IT management, and will assume his new role in Osaka, Japan, at the start of the new year. Yoshikawa has served as KTC president and CEO since late 2013 and has successfully led the company through growth, change, and technological advancements during his five-year tenure in the U.S.

“I’m eager and proud to continue the tremendous momentum Kubota has experienced over the last several years under Mr. Yoshikawa’s leadership, and look forward to leading the company through the next phase of development and growth in the U.S.,” Yoshida said. “We are committed to diversifying our product lines and expanding our infrastructure to better meet the needs of our customers and dealers, and I am confident we will continue to further strengthen the Kubota brand in the U.S. marketplace and throughout North America in the process.”