Marking its debut at the Detroit auto show on September 12, the new 2024 Ford F-150 truck has undoubtedly been on the fleet radar. Available starting early 2024, the new and improved truck is designed to tackle work sites with features like the Built Ford Tough capability and Pro Power Onboard.
The foundation for F-150 is a fully-boxed high-strength steel frame with a high-strength, military-grade, aluminum alloy body.
The truck can export electric power to help keep job site tools running; aid both novice and veteran towers to line up and hitch their trailers; provide hands-free highway driving using Ford BlueCruise; and provide a tailgate with optimized access.
A class-exclusive 5G LTE modem enables faster mapping, Wi-Fi, and Ford Power-Up software updates if a customer sets their automatic software updates setting to "ON." Customers can also use their SYNC 4 digital system to submit voice feedback on functionality or improvements for their F-150.
Improved connectivity enables a more seamless transfer of in-vehicle data to FordPass and Ford Pro Telematics, a cloud-based platform that uses vehicle data to give fleet managers access to insights to accelerate productivity and fleet uptime.
Power To Get Things Done
• New standard engine: Popular, powerful, efficient 2.7-liter EcoBoost® increases horsepower and torque on base offering
• Power of Choice: Including a 2.7-liter EcoBoost, 3.5-liter EcoBoost, 3.5-liter PowerBoost, 3.5-liter High Output (F-150® Raptor), 5.0-liter V8, 5.2-liter supercharged V8 (F-150 Raptor R)
- Towing: 13,500 pounds
- Payload: 2,455 pounds
- Pro Power Onboard: Available 7.2kW on PowerBoost-equipped trucks
Growing Hybrids Across the Country
Currently, 10% of all F-150 trucks sold are hybrids. By the end of 2024, Ford aims to make F-150 PowerBoost one of the top-selling hybrids in America.
And the starting MSRP on PowerBoost Hybrid, available on XLT through Platinum Plus will now match the starting MSRP on the 3.5-liter EcoBoost engine.
Cost parity means customers will no longer need to grapple with paying a premium price just to have the benefits of a hybrid powertrain: a maximum available 430 horsepower and 570 lb.-ft. of torque and standard 2.4kW of Pro Power Onboard (with the option to upgrade to 7.2kW).
Pro Power Onboard
Pro Power Onboard has been able to charge personal devices through the available plugs in both the bed and cabin and allowed owners to run extension cords to critical appliances.
An updated digital interface will help customers keep track of available power better, either through the SYNC 4 screen or the FordPass app.
Pro Power Onboard Power Levels
2.0kW: Available on gas trucks, 2.0kW can comfortably power a tailgate complete with a television, speaker, blender, mini fridge, and electric heater.
2.4kW: Standard for all PowerBoost hybrid equipped trucks, this inverter works to give equipped vehicles a maximum of 85 hours of runtime with a full tank of gasoline.
7.2kW: Top power option on PowerBoost hybrid equipped trucks can supply power to a framing crew, mobile metal/welding shop, or dirt-bike mobile shop for 32 hours straight.
Getting the Job Done in the Smartest Way Possible
The new model starts with 10 standard driver-assist features, including the latest versions of Pre-Collision Assist with Automatic Emergency Braking, Lane Keeping System and Blind Spot Information System with Cross-Traffic Alert.
Customers have access to more driver assist technology across all F-150 models and trim levels, including in-demand features like Ford BlueCruise and a 360-degree camera.
Available Exit Warning is designed to help alert occupants exiting the vehicle to approaching detected traffic from behind, including vehicles, pedestrians, and cyclists.
The 2024 model also features advanced driver-assist features like Pro Trailer Backup Assist and Pro Trailer Hitch Assist.
Pro Trailer Hitch Assist: Improve Productivity
Pro Trailer Hitch Assist uses the rear camera and corner radars to align the hitch with the trailer coupler while simultaneously controlling the truck’s speed, steering, and braking to stop at just the right place all at the touch of a button.
Pro Trailer Backup Assist
After a short set-up, a Pro Trailer Backup Assist feature allows the camera to track the trailer position while the driver backs up and guides the trailer, rotating the knob left or right in the direction the trailer needs to go, and the system controls the steering wheel.
Onboard Scales with Smart Hitch
Class-exclusive available Smart Hitch measures tongue weight to help customers properly hitch up and help reduce the possibility of trailer sway when towing. When combined with Onboard Scales, it helps estimate approximate payload weight in real-time. Weight can be viewed through the Ford SYNC 4 touchscreen or LED visual display in the taillamps.
Changing the Way Ford BlueCruise is Offered to F-150 Customers
Now, F-150 customers can access hands-free highway driving at any point during the ownership journey – at vehicle purchase or after experiencing it during a 90-day complimentary trial, and then choosing to activate it either on an annual or monthly basis to fit their needs.
Customers of the 2024 F-150 will experience Ford BlueCruise 1.2, which allows for new capabilities like Lane Change Assist (which can perform a hands-free lane change at the tap of the turn signal) and In-Lane Repositioning to help adjust the vehicle’s position by shifting away from vehicles in adjacent lanes.
Enhanced Digital Experiences
SYNC 4 with a 12-inch LCD capacitive touchscreen is now standard across the lineup and complements a standard 12-inch cluster screen behind the steering wheel in delivering helpful information to the driver.
A 12-inch cluster screen features truck-specific graphics and animations that respond to the selectable drive modes and can display off-roading data and turn-by-turn navigation. New for 2024, F-150 Raptor and F-150 series vehicles can display two views simultaneously in Tow/Haul, Off-Road, and Rock Crawl Drive Modes.
An easier information delivery method comes in the form of an available Head-Up Display offered on F-150 for the first time. Included in both Head-Up Display and the cluster are custom views for Ford BlueCruise, Tow/Haul, and Off-Road Drive Modes.
The 2024 F-150 will be the first Ford vehicle available in North America with Ford Stolen Vehicle Services, which can help locate and aid recovery of a Ford owner’s stolen vehicle, if a customer opts in to activate it, by using location data directly from the vehicle.
Ford SVS provides vehicle security by alerting the customer if someone has gained unauthorized access to the vehicle. Ford owners can choose to act in the FordPass app if something is not right and report the vehicle as stolen with the help of the 24/7 Ford Stolen Vehicle Services Call Center. Once reported, local authorities can help locate and recover the vehicle with the help of the call center, and the owner will be updated along the way.
Ford's Innovated Tailgate for Easier Access
For the 2024 model year, customers can more easily access the Ford F-150 truck bed after Ford widened the step cut-out and increased bumper depth to create the best tailgate experience yet: Pro Access Tailgate. Customers can also choose to stick with a classic tailgate.
Here's how it works:
The F-150 with available Pro Access Tailgate is the only pickup in its class to offer a 100-degree fully opened integrated swing gate. Opening from the driver’s side, this solution reduces walking distance to the tailgate handle, facilitates operation when towing, and even features a specially designed integrated handle for easy entry and exit of the swing door opening.
The swinging door has built-in stops thanks to the use of detents, or devices to position and hold parts in place, in the door’s internal mechanism, which help avoid banging the door into the trailer jack, offering a seamless user experience even when towing.
Rather than having to stretch into the bed to move items, the Pro Access Tailgate ensures that more items in the bed are within an arm’s reach, allowing for 19 inches of additional reach, as compared to a conventional tailgate in the ‘down’ position, for easy access for item retrieval and storage.
Pro Access Tailgate Opening Positions
37 degrees: An opening angle that avoids the trailer jack while still providing enough room to access the bed
70 degrees: Allows for more bed access in close quarters without swinging the door open all the way
100 degrees: Maximizes door opening at a class-best level for easier loading and unloading
An available rear bumper step is also included in some configurations of this new design for secure and solid footing when entering the bed.
Users can open the simple single-door design with one hand or can open (or close) the entire tailgate using the key fob’s electronic release.
Pro Access Tailgate also works in tandem with many available bed accessories, such as bed dividers and tonneau covers, to provide a fully functional ‘trunk’ for the vehicle.
More Functionality with a New Bed Storage Box
The new bed storage box, located behind one or both rear wheel wells, provides a central location with heavy-duty locking mechanism for added security of smaller tools and accessories.
The bed storage box is standard across the F-150 lineup and located on the right-side corner of the pickup bed. Customers who don’t select Pro Power Onboard will get an additional storage box on the left-side of the pickup bed as standard with 5.5-ft. and 6.5-ft. boxes.
F-150 Tremor: An Off-Roading Vehicle With the Truck Functionality of F-150
New for 2024 is an optional modular front bumper finished in a combination of Tarnished Dark Anodized and Carbon Black colors for aggressive front-end styling.
Paired with the Tremor-unique coast-to-coast grille, this new optional bumper increases off-road styling. It also facilitates installation of accessories for even more customization options and capability.
A light bar designed for increased visibility area is available to order, and a dealer-installed Ford Performance Winch Kit, with a WARN 12,000-pound winch, developed by Ford engineering, along with a brush guard is also available.
The front clip, which includes all body panels from the side mirrors forward, has been given a unique Tremor treatment, specifically designed for the vehicle, to add distinctive style. Specially designed Tremor design elements include:
- Tremor Box Side Decal.
- Coast-to-coast grille with Tremor Active Orange Accents.
- Unique Tremor Style Running Boards.
- Details such as accent stitching, decorative finishes, and floor mats.
F-150 Raptor: A More Controlled Riding Experience
With new FOX Dual Live Valve shocks, the F-150 Raptor features position-sensitive compression control standard, new continuously variable rebound controls work to further enhance both off-road and on-road driving thanks to Dual Live Valve technology.
Electronic suspension controls and Ford algorithms adjust hundreds of times a second, adapting response to the ever-changing terrain. The five-link rear suspension features extra-long trailing arms to better maintain axle position on rough terrain, a Panhard rod and 24-inch coil springs.
Ford Performance engineers designed the new modular front bumper to be an accessory-capable solution. For this addition, available on Raptor series vehicles with 37-inch tires, the bumper end caps have been modified to expose more front tire compared to the traditional bumper offering. A light bar attachment is available for Raptor vehicles equipped with the modular front bumper to illuminate terrain in dark conditions.
Standard forged tow hooks at the front, much wider than the non-modular bumper offering, offer strong attachment points if drivers need to rescue non-Raptor vehicles while off-roading. A wide blackout grille treatment with new headlamps adds even more aggressive styling to Raptor.
Off-road technologies for the Raptor include:
- Terrain Management System with seven selectable drive modes.
- Standard Trail Control acts like cruise control for low-speed driving.
- Available One-Pedal Drive.
New Built Ford Tough Design
The front clip features standard LED lighting that gives the vehicle a refined yet muscular look and improves visibility and driving experience while lowering maintenance costs. F-150 series vehicles from Lariat to Platinum feature C-Clamp DRL signature lighting. On lower series vehicles, there is an amber horizontal turn indicator and signature lighting.
The Black Appearance Package is now offered on models from STX through Lariat. The Platinum series will feature a blacked-out interior and exterior accents from factory.
The Platinum Plus series includes an exclusive Smoked Truffle Interior Theme with Bronzed Copper accents. Base Platinum has Platinum Blue accents along with genuine brushed aluminum.
A dual grain strategy is used on XL and STX grilles to accent the geometry while on the XLT and Lariat the Medium Dark Smoked Truffle color seats paired with a black interior give the vehicle a warm appearance. Platinum Plus will also be available with a new Smoked Truffle interior featuring Dark Smoked Truffle accents.
The new King Ranch interior includes updates such as a bi-metallic color scheme on the interior and exterior, now with Sinister Bronze paired with chrome. Door and trim details now feature a micro-texture.
The exterior and interior design of King Ranch will be complete with a two-color metal finish strategy. An all-new Bronzed Copper finish will accent the tarnished brass metal finish in the interior of King Ranch.
The new grain selection for F-150 was chosen for its durability and scratch resistance. The grain patterns used in front-end materials are designed to minimize damage from rock chips.
Customers can choose wheel options ranging from blacked out to chrome depending on trim choice.
A Simplified Ordering Experience.
Ford has reduced ordering complexity by 90% compared to the 2023 model. This means certain features, like the extended range fuel tank and Class IV trailer hitch, are now standard.
Popular freestanding options like moonroof, Max Recline Seats, axle upgrades, and tow mirrors can still be ordered outside the package offering.