Zipcar and the Pasadena Department of Transportation (DOT) are partnering to introduce 20 Zipcars in 10 new locations. These locations will provide members, including Pasadena residents, students, businesses and visitors, increased access to a convenient transportation option and helps to reduce congestion, emissions and parking demand, says Zipcar.

Two Zipcars will be available in reserved parking spots at or near each of the 10 locations, including the South Lake Avenue Business District, Playhouse District, Old Pasadena and select Metro Gold Line stations, according to the company.

"Zipcar is a convenient, low-cost sustainable transportation option that has grown considerably in North America during the past 10-plus years," said Fred Dock, director of transportation for the City of Pasadena. "The partnership reflects the city's commitment to improving local transportation options as well as making Pasadena more accessible to visitors."

The new Zipcars come in addition to two existing Pasadena locations, which include four vehicles at Caltech and two at the Westgate apartments.

"With studies showing that about one-quarter of trips taken by California households are taken via alternative transportation options, we're experiencing first-hand a trend of people putting down the keys, including Angelenos," said Jeff Shields, general manager of Zipcar's Los Angeles region.