Vidmar Unveils New Logo, Tagline

Vidmar announced it has become part of Stanley Industrial & Automotive, LLC, unveiling a new company look with a revamped logo and tagline, Smart Versatile Storage.

by Staff

January 21, 2014

1 min to read

Effective immediately, Vidmar has announced it will become part of Stanley Industrial & Automotive, LLC. Stanley Industrial & Automotive, LLC represents the unification of more than 14 brands and provides multi-platform solutions to the industrial and automotive repair industry.

As part of the unification, Vidmar joins the Storage & Workspace Systems business unit and is unveiling a new company look with a revamped logo and tagline, Smart Versatile Storage. The updated elements reflect key characteristics of Vidmar products, including strength, durability, and adaptability.

“As we evolve our brands, it’s important to move forward without losing our core identity or existing equity,” said Christine Yingli Yan, President of Storage & Workspace Systems. "We have built our reputation by providing quality products and service over the years, and we appreciate your support and patronage. We look forward to elevating our company to an even higher level with these brand changes.”

A division of Stanley Black & Decker, Vidmar offers storage solutions to all industries, with modular space-saving systems that provide quick, safe access to parts, tools, and supplies.

Topics:Shop Tools Stanley Vidmar Maintenance

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