IronPlanet has named Matt Ackley as its senior vice president and chief marketing officer. Ackley comes to IronPlanet with 25 years of technology marketing experience with companies such as eBay, Google, Marin Software and FairMarket, according to the company.

"Matt was an early innovator in online marketplace technology with extensive experience leading e-commerce brands and we are excited that he's joining IronPlanet," said Gregory J. Owens, IronPlanet chairman and CEO. "We look forward to leveraging his leadership and technical, data-driven perspective to continue growing our brands and adding more buyers to our more than 1.5 million registered users from around the world."

An engineer by training, Ackley has led development and marketing organizations for major brands, such as eBay and Google. IronPlanet was founded in 1999 as an alternative to the high-cost, onsite traditional auction channels for used heavy equipment. Ackley's experience in product and industry marketing, along with his strategic vision in developing alternative revenue streams, will be assets as IronPlanet continues to grow and further add to its offerings, according to the company.

At IronPlanet, Ackley is responsible for marketing and customer acquisition activities across IronPlanet's brands. He is also a member of the executive committee.

At FairMarket, which was acquired by eBay in 2003, Ackley was instrumental in the growth of its private label marketplace platform. In his seven-plus years at eBay, Ackley focused on revenue and demand generation, including strategic partnerships, seller tools, developer programs, and internet marketing and advertising, where he was the vice president of that group for five years.

After eBay, Ackley was managing director of media and platform market development at Google. From there, he went on to join Zerve, Marin Software, and Practice Fusion in various marketing and product leadership positions. Early in his career, he was a consultant at Andersen Consulting (now Accenture).