GF Blue logo
MenuMENU
SearchSEARCH

Honda to Launch New Hybrid in 2009

TOKYO – Honda confirmed that it will “offer a new dedicated hybrid vehicle in 2009 at a price level lower than the Civic Hybrid.

by Staff
July 25, 2007
2 min to read


TOKYO – Honda confirmed that it will “offer a new dedicated hybrid vehicle in 2009 at a price level lower than the Civic Hybrid,” according to the Web site www.edmunds.com. The Japanese automaker also said its Fit, which has reached cumulative worldwide sales of 2 million units as of June 30, will “undergo a full model change this fall.”

The launch of the Acura brand in the company’s home market has apparently hit a roadblock. Honda said: “Based on a comprehensive evaluation of the current market environment, Honda will reassess its basic plan and delay the introduction of the Acura brand in Japan for two years or so from its original plan of fall 2008,” according to the Web site www.edmunds.com.

Ad Loading...

The future product nuggets and strategy plans were detailed in the “summary of 2007 midyear CEO speech” posted on the Honda Web site. Honda noted it will introduce a next-generation diesel engine, which it said will meet the U.S. EPA’s Tier2 BIN5 emission standard requiring NOx emission levels equivalent to those of a gas-powered vehicle to the United States in 2009, likely in the Honda Accord. It said it will introduce this next-gen clean diesel engine to Japan.

China apparently plays a huge role in Honda’s upcoming global strategy. Guangzhou Honda Automobile, a Honda joint venture in China, will set up a research and development facility to develop a “product which will be marketed under an original brand of Guangzhou Honda, targeting the start of sales in 2010.” Honda said the vehicle “will be differentiated from the Honda brand.”

The investment in the R&D facility is pegged at the equivalent of $264.4 million and will include a full-scale facility with a test course. Honda said it will also build a new R&D center in Sakura, Japan, that will begin operations in 2009.

Topics:Operations

More Operations

a youtube thumnail with hands.
Operations•October 22, 2026

Who Deserves Fleet Recognition and What Could You Teach at GFX?

Who helped shape your fleet career, and what have you learned that could help someone else?

Read More →
A youtube thumbnail with spooky elements.
Operations•October 22, 2026

What’s Haunting Public Sector Fleets?

Public sector fleet challenges rarely happen in isolation, and addressing one often means understanding how it connects to another.

Read More →
A cheat sheet thumbnail with images of a checklist.
Operations•October 16, 2026

Is Keeping Older Fleet Vehicles Really Saving Money?

Is keeping vehicles longer saving money, and what happens when a diagnostic test points to the wrong fix?

Read More →
Ad Loading...
A graphic with vehicles and fleet managers.
Operations•October 16, 2026

How Smart Fleet Strategy Can Help Local Government Agencies Do More with Less

Keeping a vehicle longer may ease this year’s budget, but what does it cost the next one? A closer look at fleet decisions can reveal opportunities to reduce spending while protecting essential services.

Read More →
linkedin logo on a computer driving people towards LinkedIn for Government Fleet
Operations•by Staff Writer•October 16, 2026

Connect with Government Fleet on LinkedIn

From industry news and fleet management strategies to conversations with peers, Government Fleet's LinkedIn page offers public-sector fleet professionals another way to stay informed and connected.

Read More →
RTA graphic announcing winner.
Operations•by News/Media Release•October 15, 2026

Town of Queen Creek Named Most Successful Fleet Award Winner of Inaugural RTA Fleet Success Awards

Five fleets were honored at RTA Connect 2026 in Chicago for excellence across resource efficiency, intentional culture, risk management, and stakeholder satisfaction.

Read More →
Ad Loading...
Chevin whitepaper cover A buyer's guide to fleet management software
Sponsored•October 14, 2026

A buyer's guide to fleet management software in 2027

Buying fleet management software in 2027 means looking beyond features and price. As fleet operations, technology and expectations evolve, this guide explores what today’s fleet professionals should consider when choosing a system that can deliver value now and adapt to what comes next.

Read More →
A youtube cheat sheet graphic.
Operations•October 11, 2026

Hazard Alerts, Fleet Car Sales Rise and a New Shuttle Concept

Fleet car sales doubled, but the bigger picture tells a different story in this week’s roundup.

Read More →
an image with let the data drive text overlay
Operations•by Jeanny Abraham•October 9, 2026

How St. Johns County Turned Fleet Data Into Better Replacement Decisions

St. Johns County, Florida, had fleet data, but turning it into reliable decision guidance was another matter. Instead of starting over with a new fleet management system, the county connected existing tools and built a scoring system that gives managers an objective look at fleet health.

Read More →
Ad Loading...
A graphic of passes for Fleet Forward.
Operations•by Staff Writer•October 6, 2026

Fleet Forward Conference Introduces One-Day Passes for 2026 

New one-day registration lets fleet professionals attend Tuesday, Wednesday, or Thursday, with passes available for $249.

Read More →