Bobit Business Media, parent company of Government Fleet, announced today the launch of its new brand, iFIRE International. The “i” represents its mission to inform, instruct, influence, and inspire, which will be achieved through conferences and expositions, hands-on training, mobile apps, websites and digital magazines, newsletters, webinars, and after-action reporting, to name a few.

To help launch iFIRE International, Bobit has acquired Industrial Fire World (based in Bryan, Texas), which has more than 20,000 readers in the industrial fire and emergency response industries.

Founded in 1985 by David White, Industrial Fire World (IFW) is the leading resource for real-time safety updates and industry expertise while connecting industrial fire and emergency response managers with products and services used to support them in fire protection and emergency response incidents.

“IFW connects with an established segment of the fire service that has long been focused on technology and advanced fire protection systems. To serve as the medium in which these professionals receive the latest information, products, and services is at the core of Bobit’s mission and it is why the acquisition of IFW made sense for us,” said Tim Sendelbach, Bobit’s vice president and chief of public safety, who will be leading the iFIRE International brand. “David White’s 50 years of experience and expertise has made him a sought-after voice in the industry, and he was an obvious choice for us to partner with. We look forward to working with him and continuing to grow IFW and the legacy David built.”

In addition to the magazine and website, Bobit has acquired the Industrial Fire World Emergency Responder Conference, which drew managers from around the globe to learn about alternative solutions, new technology, training, and tactics. Bobit plans to relaunch the IFW Conference & Exposition in 2020 as the first product under the iFIRE International brand.

“We are excited Bobit already has plans to invest into IFW and bring our conference back to life in 2020,” said David White. “Bobit’s founding principles of providing information and education, and helping people, in this case first responders, succeed are the same principles I founded IFW on. We are honored to join the Bobit team and can’t wait to get started.”