Take 5 Car Wash, owned by Driven Brands, announced the national rollout of its business fleet program. It's designed to cater to fleets of different sizes and industries, including government fleets. The program offers both membership plans and bulk wash packages to accommodate unique business needs, managed through a single account.
Fleet program customers have access to exclusive pricing and can wash their fleet vehicles at any of Take 5 Car Wash’s over 360 sites across the U.S. Fleet program customers are given complimentary access to Pro5 Detail Centers, which have high-power vacuums, Pro5 Amor All Professional Interior Cleaner and Window Cleaner, and microfiber towels.
Government fleets make up one of the largest industries that utilize the Take 5 Car Wash fleet program, according to a company spokesperson. In one recent example, the Brighton, Colorado, Police Department purchased 50 annual car wash plans for its fleet.
“We continue to see increasing demand in the B2B space for cost-efficient washing and detailing solutions. Our consumer model with a central focus on convenience lends itself perfectly to an offering designed for fleets,” said John Teddy, EVP and president of Take 5 Car Wash. “Businesses of all kinds are always striving to maximize efficiency. Leveraging our growing network of sites, this program ensures preservation of a first-class image on the road, while minimizing time spent going out of the way to wash and detail.”
Take 5 Car Wash ran a pilot of the program in select markets in the fall, which drove favorable results and was well received by business owners and key decisionmakers, according to a press release from the company.