GF Blue logo
MenuMENU
SearchSEARCH

Jay Johnson Joins Rosenbauer America as Executive VP of Sales & Marketing

Johnson has worked in the fire apparatus and equipment industry for over 20 years. He leads the sales, marketing, customer service, and product development teams for Rosenbauer America.

Christy Grimes
Christy GrimesFormer Senior Editor
February 13, 2024
Jay Johnson Joins Rosenbauer America as Executive VP of Sales & Marketing

In his new position, Jay Johnson leads the sales, marketing, customer service, and product development teams for Rosenbauer America.

Photo: Jay Johnson/Rosenbauer/Canva/Government Fleet

1 min to read


Jay Johnson has been named Executive Vice President Sales & Marketing for Rosenbauer America.

Two-Plus Decades in the Fire Apparatus Industry

Johnson has worked in the fire apparatus and equipment industry for over 20 years. He previously worked for Brindlee Mountain Fire Apparatus, BullDog Hose Company, REV Group, and Akron Brass. 

Ad Loading...

Johnson has moved his way up throughout his time in the industry, from contract administrator to vice president.

While working with fire apparatus manufacturers, the majority of prior positions held were fully engaged with existing and new fire service customers, dealer partners, and various internal teams from sales and marketing to product management and customer service.

This included working closely with engineering, manufacturing, and supply chain on new product development projects as well as growing after-market parts to establish future business and support clients throughout the world, Johnson told Government Fleet.

When GF asked Johnson to summarize his background, he said it comes down to people, process, and product.

When asked to summarize his background and focus in just a few words, Jay would tell you it’s all about people, process, and product.

Ad Loading...

In his new position, Johnson leads the sales, marketing, customer service, and product development teams for Rosenbauer America.

More Operations

GovCast podcast graphic.
OperationsJuly 21, 2026

The Network Behind Better Government Fleet Decisions

A discussion on why relationships across the government fleet community have played such an important role and what shapes the leadership response.

Read More →
A graphic showing a mechanic and car engine.
Operationsby News/Media ReleaseJuly 21, 2026

Ford, BlackRock, Google and Carhartt Form Skilled Trades Workforce Alliance

The alliance plans to develop a stronger pipeline between training programs and available jobs while examining workforce efforts already underway across the country.

Read More →
A GovCast Fro the Show Floor graphic with david renschler.
OperationsJuly 20, 2026

The Network Behind Better Government Fleet Decisions

A discussion on why relationships across the government fleet community have played such an important role and what shapes the leadership response.

Read More →
Ad Loading...
A cheat sheet thumbnail with images of a checklist and mechanic.
OperationsJuly 20, 2026

What Makes Fleet Technicians Stay? | GovCast Cheat Sheet

The technician hiring and retention discussion is not new, but the way fleets respond to it continues to matter.

Read More →
Cover of the "Top 50 Green Fleets" report presented by Automotive Fleet and Inspiration Fleet, featuring an aerial nighttime photo of a lit highway interchange with looping ramps.
SponsoredJuly 16, 2026

The Top 50 Green Fleets

The List Is in: The Top 50 Green Fleets

Read More →
A GovCast podcast thumbnail.
Operationsby Nichole OsinskiJuly 16, 2026

On the Road with Government Fleet: Essential Podcasts for Professionals

Let's celebrate listening! Check out a GovCast podcast and discover the insights and strategies that can transform your fleet management approach.

Read More →
Ad Loading...
Operationsby Nichole OsinskiJuly 13, 2026

How Real-World Vehicle Use Guides Replacement And Budgets

Three public fleet leaders explain how they use real-world vehicle data and long-term planning to keep aging assets in service and make more informed replacement and budgeting decisions in a high-cost environment.

Read More →
A GovCast Cheat Sheet graphic for youtube.
OperationsJuly 9, 2026

When Fleet Data Has to Actually Mean Something | GovCast Cheat Sheet

Better fleet technology only works when the information behind it can actually support decisions.

Read More →
A GovCast Fro the Show Floor graphic with tim coxwell.
OperationsJuly 6, 2026

Why Public Fleet Success Depends on More Than the Vehicles | From the Show Floor with Tim Coxwell

Fleet decisions rarely stay inside the garage. From funding pressure to emissions planning, Tim Coxwell explains what it takes to keep a sheriff’s office fleet moving while planning for what comes next.

Read More →
Ad Loading...
an horse drawn ambulance and modern ambulance with an American flag overlay and the words Americas Fleet Evolution
Operationsby Jeanny AbrahamJuly 2, 2026

How Government Fleets Helped Build America

As the United States celebrates its 250th anniversary, this look back explores how government fleets evolved from horse-drawn wagons to specialized vehicles that keep communities running today.

Read More →