Fleetio has launched a new Fleetio Automotive Service Excellence (ASE) Scholarship Program, which awards six scholarships to deserving automotive technicians and students pursuing ASE certifications

Creating Opportunities to Develop the Next Generation of Fleet Maintenance Professionals

Fleet service organizations face a 30-40% annual turnover rate, raising concerns about retaining skilled technicians. The ASE Scholarship Program addresses the shortage by providing financial incentives for fleets to train, upskill and reskill the next generation of maintenance technicians. 

“For years, the fleet industry has experienced complex challenges with attracting and maintaining qualified maintenance technicians, many times recruiting technicians from other industries and countries and sponsoring the ASE certification process themselves,” said Belinda Rueffer, Vice President of Marketing Fleetio. “The Fleetio ASE Scholarship Program provides an exciting opportunity for our customers to nominate deserving candidates and get the training and certification they need.”

Evolving Challenges and the Growing Talent Gap

Fleetio’s selection committee will evaluate nominations based on their commitment to advancing their careers in automotive repair. The program awards one grand prize scholarship of $3,000 to cover registration and testing fees for three ASE Professional-level Certification tests and tool upgrades. 

Five runner-up recipients each receive a $1,000 scholarship to assist with certification testing costs, tools or other supplies. These scholarships help aspiring fleet technicians gain essential industry credentials and build foundational knowledge.

“We want to thank Fleetio for providing this incredible opportunity, in addition to their continued support of the ASE Education Foundation,” said George Arrants, Vice President of the ASE Education Foundation. “We are grateful for all of our industry partners who invest in technician development, which we believe is crucial for creating a sustainable and well-equipped workforce for the future.” 

Active Fleetio customers can nominate an automotive technician or student pursuing ASE certification, whether through the Professional-level Certification tests or an ASE Accredited Training Program.

Nominations for the Fleetio ASE Scholarship Program are open March 31, 2025 through May 1, 2025.