Bright Ideas: Customer Service
One of the best practices fleets have found useful in improving operations and customer satisfaction is regular customer feedback, which can be as simple as informal conversations or observations.
Click here for full article.
Service Level Agreements
Service level agreements (SLAs) ensure consistently high customer service and satisfaction levels. Becoming more common in public sector fleets, SLAs are designed to fulfill end-user requirements, documenting allowable downtime and identifying cost issues and customer performance requirements. Fleets using SLAs usually have multiple agreements with different user departments, such as fire, solid waste, police, public works, or street maintenance. SLAs create a professional business relationship with a customer department by outlining mutual expectations to help eliminate miscommunications, misunderstandings, and mistakes.
Best Practices
Create a fleet team culture that values customers, even the difficult ones. Continually rein force service standards.
Use metrics to track customer satisfaction and progress.
Solicit regular feedback from customers using annual customer surveys, but also use informal methods as simple as conversations and direct observations.
Be proactive — contact customers for their input and evaluations.
Gauge staff job satisfaction. Walk the shop.
Reward staff behavior that exhibits a customer-service mentality.
Tagged for Immediate Feedback
The City of Long Beach, Calif., the County of San Diego, and Palm Beach County, Fla., all use customer service feedback hangtags placed in serviced vehicles. Customers answer a few yes/no evaluation questions. In Palm Beach County, customer surveys on new in-service assets help fleet staff determine most important services and allocate resources to meet customer expectations.
"The City of Portland, Ore., fleet department created a “Red Zone” in the maintenance parking area. When alerted by the user department fleet liaison to take a vehicle in for preventive maintenance, the operator leaves the vehicle in the specially-lined slots, where it is found the next morning after servicing. The system saves time and enhances productivity and communication, factors that have helped improve fleet PM compliance from 34 percent to 93 percent."
—John Hunt, fleet manager, City of Portland, Ore.
More Operations

Is Keeping Older Fleet Vehicles Really Saving Money?
Is keeping vehicles longer saving money, and what happens when a diagnostic test points to the wrong fix?
Read More →
How Smart Fleet Strategy Can Help Local Government Agencies Do More with Less
Keeping a vehicle longer may ease this year’s budget, but what does it cost the next one? A closer look at fleet decisions can reveal opportunities to reduce spending while protecting essential services.
Read More →
Connect with Government Fleet on LinkedIn
From industry news and fleet management strategies to conversations with peers, Government Fleet's LinkedIn page offers public-sector fleet professionals another way to stay informed and connected.
Read More →
Town of Queen Creek Named Most Successful Fleet Award Winner of Inaugural RTA Fleet Success Awards
Five fleets were honored at RTA Connect 2026 in Chicago for excellence across resource efficiency, intentional culture, risk management, and stakeholder satisfaction.
Read More →
A buyer's guide to fleet management software in 2027
Buying fleet management software in 2027 means looking beyond features and price. As fleet operations, technology and expectations evolve, this guide explores what today’s fleet professionals should consider when choosing a system that can deliver value now and adapt to what comes next.
Read More →
Hazard Alerts, Fleet Car Sales Rise and a New Shuttle Concept
Fleet car sales doubled, but the bigger picture tells a different story in this week’s roundup.
Read More →
How St. Johns County Turned Fleet Data Into Better Replacement Decisions
St. Johns County, Florida, had fleet data, but turning it into reliable decision guidance was another matter. Instead of starting over with a new fleet management system, the county connected existing tools and built a scoring system that gives managers an objective look at fleet health.
Read More →
Fleet Forward Conference Introduces One-Day Passes for 2026
New one-day registration lets fleet professionals attend Tuesday, Wednesday, or Thursday, with passes available for $249.
Read More →
ENC Unveils its ZAVIR Medium-Duty Shuttle
Two variants of the concept shuttles were revealed: a low-floor configuration and a high-floor configuration.
Read More →
Could Your Next Fleet Technician Start as an Intern?
What if your next technician hasn’t worked in a fleet shop yet? What fleets are doing to free up time.
Read More →

