SHELTON, CT- Government Fleet has completed its first BPA Worldwide business publication audit.
Glenn J. Hansen, BPA Worldwide President, praised Government Fleet for voluntarily opening its records to independent verification and documentation of its data.
Hansen pointed out that the audit facilitates the buying and selling of advertising space. A BPA Worldwide report provides advertisers and agencies with assurance that what they choose to invest in does, in fact, research target audiences for specific ads. The BPA Worldwide audit also helps media companies by documenting the quality of their audiences.
Copies of the initial BPA Worldwide audit report for Government Fleet will be available from BPA Worldwide or the publisher.
Government Fleet will be issuing semi-annual circulation statements in the standard BPA Worldwide format.
BPA Worldwide conducts its circulation audits on an annual basis following accepted auditing procedures. In addition to verifying exact counts of recipients, BPA Worldwide also documents that they are qualified in the markets served by the publications.