Superwinch has hired two associates to expand its global sales team, including Steve Smith as industrial sales manager for the U.S. and Canada and Al Cruz as industrial sales manager for Latin America and Southern Pacific Region.

Stein is a sales professional with 30 years of experience in the North American market, including successful assignments with Actuant Corporation, WARN Industries and Hendrickson International.

Cruz comes to Superwinch with 16 years of sales experience in 4X4, powersports, and industrial markets serving Europe, and Latin America. Cruz’s experience ranges from business ownership to his most recent success in sales for Ingram Micro.