Reindeer Logistics has joined the Electronic Secure Title and Registration Transformation (eSTART) Coalition as a founding member. eSTART is a group of leading auto industry organizations united in advocating for modern solutions to replace the paper-based processes that currently dominate state and local DMV operations.

"We're excited to be part of a coalition that not only shares Reindeer’s vision for a more streamlined and modern automotive industry but is actively working towards making it a reality. Together, we can make a significant impact on the way our industry operates and how our customers experience it," said Michael Stevens, Vice President for Reindeer.

The eSTART Coalition focuses on three key areas of vehicle transactions:

1. Permitting electronic signatures on all title and registration documents;

2. Adopting tools for electronic submission and processing of title and registration; and

3. Enabling electronic vehicle records transfers.

Modernizing these processes is designed to result in significant cost and time savings for consumers, state and local DMV operations, and industry participants.

Other automotive industry organizations, including government agencies, industry partners, and associations, are encouraged to join the eSTART Coalition to advocate for these changes.