PLEASANTON, CA  — IronPlanet (, a provider leading online auction company for used construction and agricultural equipment, recently appointed Greg Forke to the position of governmental sales manager. Forke will be responsible for IronPlanet’s continued expansion in the governmental / municipal equipment market.


“Greg’s prior success and his highly regarded reputation in the auction business are major assets to IronPlanet as we look to accelerate this portion of our business,” said Mike Groves, senior vice president of North American sales for IronPlanet. “Greg’s experience in building successful auction businesses and his expertise in heavy equipment make him the ideal candidate to scale IronPlanet’s governmental / municipal organization.”

Forke has nearly 30 years of experience in the auction industry. He began his career as part of Forke Brothers, where he held several positions, including vice president of North American auction operations from 1992 until the company was sold in 1999. Most recently, he helped start the heavy construction equipment division for GoIndustry Michael Fox International, an auction company specializing in industrial machinery and manufacturing equipment.

“I’m excited to be part of the IronPlanet team and bring its powerful business model to city, county and state governments across the U.S.,” said Forke. “


The inherent cost savings and operating efficiencies of our online auctions offer a compelling value to municipal fleet managers.”

“In addition, I am confident that our ability to reach a global audience and consistently outperform traditional auctions will drive the same broad-scale market adoption as in the construction and agricultural industries,” said Forke. 

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