GammaTech Computer Corporation, the North American branch of Twinhead International Corporation, today announced it has changed its name to Durabook Americas, Inc. The new name reflects the company’s longstanding focus on the Durabook brand as well as changing market conditions that emphasize the need for reliable, purpose-built, mobile computing solutions.
GammaTech distributed its line of laptop computers from the late 1980s into the new millennium, at which point shifts in the market required it to forge a new path. Due to increasing commoditization in the PC industry, the company adjusted its business model to focus on industrial and application-specific systems like those used by the military, public safety, oil & gas, and field service organizations. This move allowed it to leverage its expertise in designing, manufacturing and supporting mobility solutions, in a more differentiated and less crowded market.
In 2000, the company manufactured its first military-grade rugged notebook, followed by the introduction of the Durabook brand in 2002. Durabook quickly expanded — now featuring ruggedized laptops, tablets, and all-in-one computers — to meet the demands of customers in a broad range of markets that require rugged mobility solutions.
“We have focused, almost exclusively, on rugged computers for the last 17 years,” said Tom Wang, president, Durabook Americas. “Our customers come to us because they need the reliability and functionality our Durabook devices offer. As our company has evolved to focus on rugged mobile computers solutions, its time our name experienced the same evolution. The ‘Durabook Americas’ name is ideal, for our channel partners and us, from a branding and marketing perspective.”
Known for reliability, performance and attractive acquisition costs, the Durabook brand has a loyal customer base around the globe, including most branches of the U.S. Armed Forces, public safety agencies across the country, numerous field service organizations, as well as companies in oil & gas, logistics, healthcare, utilities and automotive markets.
"We also see market changes that make the new name timely. Field workers that previously were not ‘connected’ are having their workflows digitized at a rapid rate. These workers are often in non-traditional environments where consumer-grade technology doesn’t offer the reliability needed to get the job done. ‘Durabook Americas’ better communicates our value proposition to these customers,” continued Wang.
The new name goes into effect immediately.