Go Rhino, a manufacturer of aftermarket accessories, is expanding its North American operations with a new distribution facility in Laredo, Texas. The center will expand logistics operations to optimize product fulfillment and address customers' changing needs.

The new 50,000-square-foot value-added warehousing and distribution center opened in February 2017. It supports operations for IDDEA, Go Rhino, and Big Country, and its strategic focus is developing distribution capabilities that assist partners in meeting the needs of their end-user customers through faster delivery times, inventory visibility, product availability, and streamlined order management, according to the company.

The new center will utilize the latest technology and processes in supporting efficient order fulfillment.  

“We look forward to helping our customers sell more products with easy access to inventory, reduced delivery times and higher fill rates,” said Peter Taylor, IDDEA general manager, in a statement. “We recognize the need to invest in what is important to our customers as they adjust to the changing expectations of today’s consumers” Taylor added.