Merchants Fleet has launched an innovative new vehicle electrification initiative, Electrify Fleet, which seeks to deploy new EVs in the commercial market, including through the introduction of the Lordstown Endurance all-electric commercial pickup truck for its clients.
A new partnership leverages Camping World's 170 service and collision centers across the U.S. to service the Lordstown Endurance electric pickup.
Full production will ramp up in 2022. The company is set to open a service center in Irvine, Calif. and a satellite research and development center in Farmington Hills, Mich.
Lordstown will list on NASDAQ through a merger with DiamondPeak Holdings Corp. The EV maker has received more than 27,000 pre-orders for its Endurance electric pickup, primarily from commercial fleet customers.
Reminiscent of the classic Americana commercial spots the Detroit 3 have used for its pickups, the Lordstown Motors video shows the electric Endurance pickup performing work duties “in the wild.”
While the Endurance launch event offered more big-picture proclamations than actual truck specs, Lordstown CEO Steve Burns pointed out one reason why an all-electric pickup will be so tantalizing for fleets.
Lordstown Motor Corp.’s CEO Steve Burns said preorders from commercial and fleet customers for the all-electric Endurance pickup exceed the company’s production capacity of 20,000 units for 2021.
According to a letter of intent, ServPro will be among the first commercial fleet customers to take delivery of the Endurance pickup when full scale production begins in early 2021.