“Read. Learn. Earn.” That’s the slogan behind B2X Rewards, a new gamified initiative from Bobit Business Media Inc. (BBM) designed to drive deeper engagement across BBM websites, eNewsletters, events, and TheFleetSource.com.

This initiative is meant to encourage industry professionals to interact with BBM’s trusted content and connect with product suppliers, creating a new value layer for both their audience and advertisers. 

What to Know and How to Earn Points

Starting on January 29, 2026, B2B audience readers can earn points for engaging with the content they trust by exploring product pages on TheFleetSource.com and booking meetings with their supplier list. Points can be redeemed for exclusive incentives such as conference-related and expert-led rewards, including attendee tickets, flights, hotel stays, and more.

“B2B media consumption habits need to be encouraged and measured, shifting from circulation and audience impressions to engagement,” said Colin Sutherland, CEO of BBM. “By gamifying our content consumption across our websites, media, and events, we expect to welcome a new generation of business professionals who have not otherwise consumed print or editorial content.”

BBM will roll out the program in phases, beginning with TheFleetSource.com on January 29, 2026, and expanding to additional BBM websites, eNewsletters, and events throughout the year. The “Read. Learn. Earn.” tagline reflects the core premise: engagement with trusted editorial insights is rewarded.