Bobcat to Enter Compact Utility Tractor Market
WEST FARGO, ND – Bobcat Company has signed a long-term strategic agreement with Korean manufacturer, Daedong Industrial Co. Ltd., to produce a line of Bobcat-branded compact utility tractors.
WEST FARGO, ND – Bobcat Company has signed a long-term strategic agreement with Korean manufacturer, Daedong Industrial Co. Ltd., to produce a line of Bobcat-branded compact utility tractors.
“This compact utility tractor line will complement our current Bobcat compact equipment lineup, which includes skid-steer, compact track, all-wheel steer and mini track loaders, compact excavators, telescopic tool carriers, utility vehicles, utility work machines, and job-matched attachments,” said Bruce Collins, vice president of attachments and vehicles for Bobcat Company.
In evaluating this market, Bobcat did extensive voice-of-customer and voice-of-dealer work to validate specific compact utility tractor features. The Bobcat project team worked with a team from Daedong to create a compact utility tractor that meets Bobcat-brand expectations.
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