Safety & Accident

Video: Feds Launch First-Ever Distracted Driving Ad Campaign

April 04, 2014

VIDEO: NHTSA's New TV Ad 

The U.S. Department of Transportation is launching its first-ever national advertising campaign to bring greater awareness of the hazards of distracted driving starting April 7.

The $8.5 million campaign, which coincides with National Distracted Driving Awareness Month, will roll out on television, radio, and in the digital realm using the phrase, "U Drive. U Text. U Pay." It will run through April 15.

To view a new TV ad that's part of the campaign, click on the photo or link above.

An estimated 3,328 people were killed and 421,000 injured in distraction-related crashes in 2012, according to David Friedman, acting administrator of the National Highway Traffic Safety Administration (NHTSA).

NHTSA is an agency within the Department of Transportation.

The campaign also coincides with law enforcement's crackdown on distracted driving. Currently, 32 states ban text messaging for drivers, while 12 states prohibit use of hand-held cell phones. Also, 37 states ban cell phone use by novice drivers.

Comment On This Story

Name:  
Email:  
Comment: (Maximum 10000 characters)  
Leave this field empty:
* Please note that every comment is moderated.

FleetFAQ

Public Fleet Tracking And Telematics

Amin Amini from Verizon will answer your questions and challenges

View All

Recent Topics

I have been tasked with implementing a small motor pool here at the City and need help on how to implement and manage it. I have a staff...

View Topic

I am in the early stages of creating a central fleet maintenance department. Would anyone be willing to share an org chart for their...

View Topic

Fleet Documents

974 Fleet Documents (and counting) to Download!

Sponsored by

BBL Fleet offers total fleet management solutions including acquisition, lease, financing, fuel and maintenance management, remarketing, accident, driver safety management, analytics, transactional data management, driver/fleet admin tools, reporting, and telematics.

Read more