IronPlanet Real-Time Tech to Streamline Auction

January 12, 2017

IronPlanet is adding real-time on-site event management and mobile connectivity features for an upcoming sale at its Florida Cat Auction Services Unreserved Public Auction.

The added features are part of company’s partnership with EventHero. The features will support several aspects from the sale including registration and attendance reporting, vendor CRM, and email capabilities, which are designed to drive real-time engagement during the auction week, according to IronPlanet. The auction will also feature IronPlanet’s new LiveStream capabilities.

“With strong online pre-registration and advanced marketing to our 1.6M global buyers, we have already seen interest exceed last year’s sale. Our strong buyer growth has been driven by investment in new marketing channels – especially mobile. We know the use of mobile devices is changing the game. This year, we will be leveraging mobile in new ways, both online and on-site, to drive increased interest and engagement in the sale,” said Gregory J. Owens, IronPlanet Chairman and CEO.

IronPlanet’s East Coast Unreserved Public Auction will feature a variety of late-model, low-hour equipment from Caterpillar, Volvo, John Deere, Komatsu, JLG, Genie and more, and it will include an expanded inventory of items from additional OEMs and sellers.

The auction will be held Feb. 13 to 17, in Kissimmee, Fla., and will be hosted by Ring Power Corporation of St. Augustine, Fla.

Comment On This Story

Comment: (Maximum 10000 characters)  
Leave this field empty:
* Please note that every comment is moderated.

Article News

Popular Stories


Public Fleet Tracking And Telematics

Amin Amini from Verizon will answer your questions and challenges

View All

Recent Topics

I have been tasked with implementing a small motor pool here at the City and need help on how to implement and manage it. I have a staff...

View Topic

We are planning on installing CO sensors in our FORD SUV Interceptor. Looking for choices as to what seem to work best.

View Topic

Fleet Documents

974 Fleet Documents (and counting) to Download!

Sponsored by

A device designed to remove particulates from the diesel exhaust stream.

Read more