GPS / Telematics

OnStar Announces Facebook ‘Like’ Campaign to Raise $250K for Fraternal Order of Police

November 05, 2010 - Press Release

DETROIT - OnStar announced Nov. 1 that during the month of November, it will donate $1 to the Fraternal Order of Police Foundation for each person who "likes" the OnStar Facebook Fan Page.

OnStar's Brave On Facebook "Like" campaign honors the heroism and charitable practices of the members of the Fraternal Order of Police (FOP). With a target goal of a $250,000 donation, OnStar will help FOP's foundation provide services to the families of fallen officers during the holiday season.

"Providing assistance when people need it most is the essence of the OnStar brand and the emergency response community is essential to how we are able to execute critical safety and security services," said OnStar President Chris Preuss. "It is our pleasure to support the Fraternal Order of Police Foundation as they support the families of officers who paid the ultimate sacrifice. This is one way that we'd like to show appreciation to everyday heroes."

OnStar launched the Brave On campaign by pledging $40,000 on the behalf of its existing Facebook fans on Nov. 1. Through Nov. 30, or until OnStar acquires 250,000 Facebook page "Like" pledges, existing fans will be encouraged to click the "Suggest to Friends" button to raise awareness for the cause. Facebook fans also will be encouraged to share their Brave On stories about the everyday heroes in their lives.

"The simple gesture of clicking "Like" on the OnStar Facebook page will have a big impact on the families of fallen officers over the holiday season," said Chief David Hiller, national vice president, Fraternal Order of Police. "At the FOP, we are committed to improving the safety and working conditions of law enforcement officers and, during the holiday season, we are just as dedicated to ensuring the families of our departed men and women are not forgotten. We appreciate OnStar's support in these efforts."

To activate a $1 pledge to the Fraternal Order of Police Foundation, visit www.facebook.com/onstar and click "Like" to become a fan of the OnStar Facebook Fan Page.  Through Dec. 1, OnStar will post updates on donations through Facebook and Twitter, search #braveon.

About General Motors
General Motors, one of the world's largest automakers, traces its roots back to 1908. With its global headquarters in Detroit, GM employs 208,000 people in every major region of the world and does business in more than 120 countries. GM and its strategic partners produce cars and trucks in 31 countries and sell and service these vehicles through the following brands:  Buick, Cadillac, Chevrolet, FAW, GMC, Daewoo, Holden, Jiefang, Opel, Vauxhall and Wuling. GM's largest national market is China, followed by the United States, Brazil, Germany, the United Kingdom, Canada, and Italy. GM's OnStar subsidiary provides vehicle safety, security, and information services.  General Motors acquired operations from General Motors Corporation on July 10, 2009, and references to prior periods in this and other press materials refer to operations of the old General Motors Corporation. More information on the new General Motors can be found at www.gm.com.

About OnStar
OnStar, a wholly owned subsidiary of General Motors, is the provider of in-vehicle safety, security, and communication services. OnStar is available on more than 40 MY-2011 GM models. OnStar provides services to nearly six million subscribers in the U.S. and Canada. Shanghai OnStar Telematics Co. Ltd., a joint venture between OnStar, LLC, Shanghai Automotive Industry Sales Co., Ltd. and Shanghai General Motors, provides services in China. More information about OnStar can be found at www.onstar.com. OnStar Stolen Vehicle Slowdown is a recipient of the 2010 Edison Award for Best New Product in the technology category.

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