Equipment

Ford Debuts F-150 Ads In College Football Playoff

December 31, 2014

Photo courtesy of Ford.
Photo courtesy of Ford.

Ford will launch a comprehensive marketing campaign for its aluminum-body 2015 F-150 pickup during the first-ever college football playoff on New Year's Day with TV commercials, Web episodes, radio ads, event marketing, and a mobile device campaign.

The campaign coincides with the redesigned truck's arrival at Ford dealer lots and is "tailored to reach truck customers where they spend much more time than the average consumer," according to a Ford release.

The multi-platform marketing campaign will also reach out to platforms such as professional bull riding, country music, and smartphones.

Ford has redesigned the F-150 with an aluminum body that reduces as much as 700 pounds of weight and has achieved an EPA-rated fuel economy of 26 mpg highway amd 19 mpg city.

Comment On This Story

Name:  
Email:  
Comment: (Maximum 10000 characters)  
Leave this field empty:
* Please note that every comment is moderated.

FleetFAQ

Public Fleet Tracking And Telematics

Amin Amini from Verizon will answer your questions and challenges

View All

Recent Topics

Here's an EV question or two: How are you paying for the charging station? I have some interested parties in my city, but not an...

View Topic

Hi everyone! Just wanted to remind you about fleetDOCs, our library of fleet-related documents. Users can upload any relevant fleet...

View Topic

Fleet Documents

1018 Fleet Documents (and counting) to Download!

Sponsored by

Coyte supervises the strategic direction, coordination, and implementation and management of fleet activities for JCI, a global leader in automotive systems, building efficiency and power solutions.

Read more