Toyota Motor Sales USA held its annual business meeting and product preview at the Ritz-Carlton, Laguna Nigel in Dana Point, Calif., June 17-19, 2015. More than 150 fleet professionals attended the product preview, which included commercial fleet managers and representatives from fleet management companies.
To promote the selling of its Mirai hydrogen fuel cell vehicle, Toyota showed a version of the vehicle inspired by the "Back to the Future" movies that used Oct. 21, 2015 as the date where its 1980s lead character travels into the future.
Toyota will begin selling its Mirai fuel-cell vehicle on Oct. 21 in California in a clever tie-in with Back to the Future in which Michael J. Fox's Marty McFly sets that date for his time travels.
Buyers in California can begin ordering Toyota's hydrogen-powered Mirai fuel cell sedan on July 20 through the Toyota website, the automaker announced.
The Northern California Chapter of the Municipal Equipment Maintenance Association (MEMA NorCal) held its first event at Sonoma Raceway in May.
Toyota has begun discussing its Mirai fuel cell vehicle with commercial fleet clients, and will roll out a strategy to place the vehicle in the hands of commercial and government fleet users in 2015.
Toyota's President Akio Toyoda announced the official name of the fuel cell sedan before the vehicle's official launch Tuesday in Japan. For the full story, click here.
Toyota's hydrogen fuel cell sedan will retail for about $70,000 when the automaker introduces it in Japan in April, before rolling it out in the U.S. and Europe during the summer of 2015.
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