As this circa 1911 advertisement shows, OEMs have been highlighting the benefits of efficiency and reliability. Other issues touched on in the advertisement sound surprisingly modern, including TCO, maintenance, concerns about depreciation, and an emphasis on safety.
Time Capsule: Circa 1918 Dodge Tire Service Truck
Automotive services are not a new phenomenon as this circa 1918 Dodge service truck attests. The truck was operated by Peter Dziadik's Tire Shop in Peekskill, N.Y., from about 1918 to the late 1920s.