Ford is on an electric roll, launching the all-new compact pickup, the Ford Maverick. Starting with an MSRP of $19,995, it’s smaller than the Ranger and focused on those who may not have realized they needed a truck.
Ford Maverick: What Can a Compact Pickup Do for Fleets?
You could say the all-new Maverick’s hybrid engine, unibody frame, and 4.5-foot bed make it a niche truck. But in the post-pandemic era of efficiencies and economics, fleets must apply a Swiss Army knife-like approach to job applications.