As this circa 1911 advertisement shows, OEMs have been highlighting the benefits of efficiency and reliability. Other issues touched on in the advertisement sound surprisingly modern, including TCO, maintenance, concerns about depreciation, and an emphasis on safety.
Designed to power a range of on-board accessories, the Odyssey Performance Series 31-800 battery keeps everything in the cab running even when the engine isn’t and delivers reliable starts, according to the company.
For more than two months, the Isuzu NPR ECO-MAX toured the country educating dealers and service and parts personnel.
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