Home to George Washington Carver, inventor of more than 300 uses for the peanut, as well as the inventors of the facsimile and the first electronic digital computer, Iowa State University brings a history of innovation to the town of Ames, Iowa. However, innovation doesn’t begin and end at Iowa State. The City of Ames is making a name for itself by taking strides toward becoming a greener city — starting with the City’s fleet.

Facing the Rise in Fuel Costs

Fleet managers nationwide can relate to the circumstances that led to Ames’ shift toward a more environmentally sound mindset. Two years ago, Paul Hinderaker, director of fleet services for the City of Ames, saw some startling figures — fuel had become the fleet’s largest expense.

With his fleet serving internal customers such as the police force, fire department, public works, water, electric, library, parks, cemetery, and a refuse recycling plant, along with a hospital and two county human service agencies as external customers, Hinderaker knew he had to find a way to counteract rising fuel expenses. "The cost of fuel became the largest single line item in our budget and obviously was taking funds away from our customers’ ability to continue providing services at the same level, so the fuel reduction effort was done to improve the awareness of fuel use and help control fuel costs," Hinderaker said.

Considering that his department operates only on revenues collected from fee-based services — with no other supporting funds from tax dollars or utility revenues — he knew changes needed to be made. Like many fleets, Hinderaker’s team focused future vehicle purchases on fuel efficiency — investing in hybrids, flex-fuel, and electric vehicles. Hinderaker added to his fleet makes and models such as the Toyota Prius gas/electric hybrid, Ford Focus, Toyota Yaris, Honda Fit, Nissan Versa, Chevy Aveo, Ford Escape Hybrid, and the Zenn all-electric plug-in car, a neighborhood low-speed vehicle.

Rather than investing in one particular make and model, Hinderaker purchased an array of fuel-efficient vehicles, hoping to find the most appropriate cars for the future of his fleet.

"Purchase decisions are made based on the best fuel efficiency rates and price, but we purchased multiple brands for experimentation," Hinderaker said.


A Comprehensive Strategy

Buying fuel-efficient vehicles is perhaps a quick-fix solution, but Hinderaker didn’t stop there. Instead, he opted to implement a comprehensive program that focused on making a fuel-efficient and environmentally-friendly fleet. In addition to purchasing the right vehicles, Hinderaker placed a premium on caring for those vehicles to optimize usage. Maintaining vehicles to OEM standards and inflating tires to the proper psi were two simple solutions.

A larger effort included creating a set of operational guidelines. To formulate these guidelines, employees from each department that utilizes fleet vehicles created a strategy that allowed all fleet drivers to contribute to a "greener" fleet. These strategies included implementing an accelerated replacement program when economically feasible, requesting voluntary use of fuel log books for operators to monitor fuel efficiency in their units, establishing an equitable mileage reimbursement rate for use of personal vehicles on city business, and implementing a vehicle sharing program to reduce the number of vehicles required, while maintaining all city service levels.

Under City Manager Steve Schainker’s guideline, no city services should be reduced to implement changes and practices.

"It’s very important that our citizens receive what they expect," Hinderaker said. "We just have to improve the way we provide our services."

Everyone Can Contribute:

Advice for Drivers

Another strategy was to initiate a set of standard operating practices (SOP) for drivers. Hinderaker’s team recommends the following for any fleet driver:

1. Eliminate extra mileage:

• Establish the best assignment route.

• Stock trucks with appropriate tools and needed supplies before leaving.

• Carpool, walk, ride the bus, or bike whenever possible.

2. Create the conditions for fuel efficiency:

• Remove unneeded items from vehicles to reduce weight.

• Perform weekly inspections on tire pres-sure, engine liquids, lights, etc.

• Avoid quick starts and hard braking.

• Use overdrive when possible.

• Eliminate or reduce engine idling.

3. Make environmentally sound choices:

• Use the most fuel-efficient vehicles avail-able to fit the application.

• Only fill gas tanks to the "first click" to reduce spillage and evaporation.

• Avoid prolonged engine warming time.

• Stay within speed limits.

• Avoid revving the engine anytime, especially on cold starts.

• Report problems with city vehicles to a supervisor or to fleet services.

Many fleet managers might ask, "How can you enforce such practices?" Rather than simply creating a list of practices for operators to follow, Hinderaker also provided educational tools that would encourage these practices, including quarterly fuel and use reports, an SOP poster program, and gas mileage calculators. Last year, fuel consumption rose by only 1.5 percent, while fleet utilization increased by 5.4 percent.

Even with such results, Hinderaker still faces challenges. For one, there’s no disputing the higher cost of a hybrid and other fuel-efficient vehicles. Likewise, Hinderaker found that acceptance of driving smaller vehicles (as fuel-efficient cars tend to be) was also an issue. However, with continued education on the goals and strategies of creating a greener fleet, Hinderaker found he could counteract potential roadblocks. When asked how he was able to do so, Hinderaker had this advice: "Empathize with staff on the difficulty in making operational changes and using different fleet vehicles and equipment. Stay on course and provide more assistance to your customers in vehicle and equipment selection and identifying acceptable units."


The Trend of Innovation Continues

With a green initiative in full swing, the City of Ames has furthered its efforts at becoming more environmentally sound. The Ames City Council added a new goal to its directives in early 2007 to "commit to making Ames a more environmentally sustainable community" by adopting the "Cool City" pledge and authorizing Mayor Ann Campbell to sign the U.S. Mayors Climate Protection Agreement. This includes conducting a global warming emissions inventory of existing city fleets, buildings, and operations, and creating a plan outlining goals, actions steps, and an implementation timeline.

As part of the U.S. Mayors Climate Protection Agreement, Ames has committed to becoming a "Cool City." This agreement formally includes the City in the efforts and goals to reduce the community’s carbon emissions footprint by implementing practices to reduce energy demands by fleets, buildings, street lights, traffic lights, water and waste water pumps, parks, lights, and swimming pool circulation and filtration pumps, Hinderaker said. While these efforts are limited to City operations, the City Council has the capability of promoting and requesting similar efforts by private, commercial, and industrial constituents.

Considering Ames’ history of innovation, it’s likely this trend will be contagious. "Ames is a highly educated community with Iowa State University as a major partner in the city and has many international leaders in many walks of life. Our citizens place a very high value on living in a progressive community that is making these types of changes and advancements," Hinderaker said.