ELMS Opens on Nasdaq as Electric Urban Fleet Vehicles Show Promise

The commercial EV van and truck startup Electric Last Mile Solutions, Inc. (ELMS) reached a financial milestone June 28 as its shares of its common stock and warrants started trading on The Nasdaq Stock Market under the new ticker symbols “ELMS” and “ELMSW”, respectively.

The company formally completed its business combination with Forum Merger III Corporation (“Forum” or “Forum III”), a special purpose acquisition company (SPAC), that it announced in December 2020. Forum shareholders approved the combination at a special meeting held on June 24, 2021.

In an interview with Charged Fleet June 28, ELMS CEO and co-founder Jim Taylor said the company won’t be able to release a projected amount of capital to be raised through shareholder training until it files a Super 8K with the SEC four days later. The total number of outstanding shares also will not be available until the form is filed.

However, Taylor said ELMS has raised more than the $160 million needed through investors and SPAC earnings that provides adequate capital to fund its business plan early into next year.

Those plans are focused on the rollout this year of the all-electric Urban Delivery Class 1-2 van and the unveiling next month of a working prototype of its Urban Utility Class 2-3 electric truck. The Urban Delivery is expected to be the first Class 1 commercial electric vehicle available in the U.S. market, the company says.

“We are focused on execution to launch the Urban Delivery, which we anticipate will be a first-mover in the Class 1 commercial electric vehicle segment,” Taylor said in a press release statement. “As a public company, we believe we now have all the pieces in place to launch the Urban Delivery later this year and are excited to help position America as the leader in EV manufacturing.”

ELMS’ Nasdaq listing builds on the company’s momentum during the past several months, including collaborations with industry leaders such as Randy Marion Automotive Group, Cox Automotive Inc. and Geotab Inc. ELMS also recently announced the addition of its first chief digital officer, who will be responsible for advancing the development of the company’s digital and connectivity solutions for commercial fleet customers.

An Orderly Path To Customers

ELMS so far has received 45,000 non-binding pre-orders for the Urban Delivery. The company’s next step is to sit down with interested potential customers and detail the specs, use cases, data requirements, EV parts needs, upfits and finances of each client before agreeing to a sales deal, Taylor said.

ELMS is working with what Taylor describes as a diverse market and geographic mix of potential clients for the Urban Delivery. Those would include fleet management companies, package and digital delivery service providers, small retail fleets, trades service providers, universities and educational institutions, cable TV companies, and specialized users such as pharmaceutical companies and food services that require refrigerated units.

“We’re interested in more of a portfolio approach with diverse customers, geography and use cases,” said Taylor, adding that they do not want their first production set to be bought by only a handful of major fleet operations.

The second vehicle, the Urban Utility electric Class 3 truck, will be revealed during a FedEx event in late July. ELMS anticipates about 10,000 pre-orders, but potential customers have not yet seen the final specs or been able to physically see or drive the vehicle. “We expect an increase in pre-orders once we get the vehicle out there,” Taylor said.  

ELMS has revised its initial production order and volume downward on the Urban Delivery and moved back the schedule three months later as it works through planning upgrades, hiring schedules, operating set-ups, and some supply chain challenges related to offshore parts and supplies, Taylor said.

The company plans to start production at its Mishawaka, Ind., plant, a former GM facility that built the Chevrolet Cruze, in the late third quarter and have its first wave of vans sold and working in fleets before the end of the year. “We still plan full strength by early next year,” Taylor said.

ELMS Lines Up Support and Resources

Taylor assures investors and future customers that ELMS is moving on a solid plan toward production and growth while making clear distinctions between the state of ELMS and the SPAC-financed electric pickup truck start up Lordstown Motors. The maker of the planned Endurance fleet work truck recently has encountered several setbacks and obstacles as it delays production and revises its financial performance.

Taylor pointed out ELMS already has produced and assembled Urban Delivery vans that have been tested in various use cases. Unlike Lordstown, many of ELMS’ operational resources are already in place, such as a manufacturing plant fully adapted to EV production, established parts and supply chains, a fully developed chassis, and lower capital outlays.

ELMS needs $160 million to get started whereas start-ups like Lordstown require north of $400 million, he said. 

“We’re in different boats,” said Taylor when comparing ELMS to Lordstown. “We don’t have to spend large amounts of capital. They have more challenges and problems to solve. If you’re starting from the ground up and creating your own platforms, then you have a lot more on the plate.”

By using an existing plant and product platform, ELMS faces fewer possible variations that could cause it to miss the mark, Taylor said. “We are confident in the numbers we put together.”

A Unique Strategy on Batteries and Models

Unlike EV OEMs and other start-ups, ELMS plans to take a reserved, reliable approach to its battery development. It will stick with its lithium-ion phosphate batteries that can deliver up to 150 miles of range for the Urban Delivery and Urban Utility. Data recording of various use cases show the typical fleet delivery van requires 40-60 miles of range per day to cover its duty cycles, making the current battery size and weight more feasible.

“We’re more on the proven and reliable side and not on the leading edge of testing and efficiency,” Taylor said. “We’re not really squeezing batteries for every bit of range as the manufacturers of retail and passenger vehicles that are trying to get 300 to 400 miles of range. Our batteries have a very robust and safe chemistry.”

As to future model development, Taylor foresees ELMS focusing more on the upfitting and use case markets instead of creating a full line of Class 1 to 8 vehicles. It plans to remain rooted in the Class 1-3 van and truck fleet markets. ELMS would like to form upfitting partnerships out of its plant so it can build vehicles with different functions and applications.

ELMS would like to approach the market as a turnkey solution provider instead of as the first stage in a two-stage manufacturing / aftermarket business model, Taylor said.  “We will see how that evolves in the next few years.”

Taylor advises hesitant fleet managers considering a transition to EV fleets that much of the reliability and viability of EVs have been proven on the retail side. Asian and European e-commerce markets more widely embrace electric fleet vehicles with overall positive results and success, he added.

“The risks of moving into this space are well down the curve compared to a few years ago,” he said. “We’re seeing more cost parity (with internal combustion engine vehicles) and users now can enjoy lower running costs immediately.”

 

Originally posted on Charged Fleet