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Branding

GPS Insight Announces Branding Update

GPS Insight will launch a significant rebranding update that will include the redesign of the company's website, logo, graphics, and corporate messaging, the telematics provider has announced.

Corrosion Resistant Toppers, Inserts

BrandFX EverLast composite toppers and inserts offer a secure work and storage space, backed by the latest in composite chemistry and structural design. They provide industry-leading resistance to corrosion and are completely oxidation-free.

Vehicle Wraps: Eye Candy for Your Brand

Providing thousands of visual impressions — and thumbs-up at stoplights — vehicle wraps are one of the most cost-effective marketing mediums for fleets. But proper design is essential to grab a potential client’s attention in 4 to 6 seconds.

Lightning Hybrids Renames Itself Lightning Systems

Loveland, Colo.-based Lightning Hybrids has renamed itself as Lightning Systems and will release several new fleet products this year, including a new vehicle analytics system, the company announced today.

Fuji Heavy Industries Changes Name to Subaru

Subaru's parent company, Fuji Heavy Industries (FHI), is renaming itself to Subaru Corp. to enhance a rising Subaru brand that closed its fiscal year in March with sales of 1.05 million vehicles for the first time in its 58-year history.

Phillips 66 Consolidates Lubricants Brands

To strengthen strategic relationships and drive growth, Phillips 66 Lubricants will consolidate its Lubricant’s portfolio into two brands, Phillips 66 and Kendall Motor Oil.

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