Vehicle Research

Fleet Vehicles: 'Kicked Up' & Unique

Many fleet vehicles are indistinguishable from consumer models; however, several fleets are “kicking it up a notch” with unique looks, designs, and purposes.

September 2010, Automotive Fleet - Feature

by Lauren Fletcher - Also by this author

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Cooper Watches Over Gold'N Plump Poultry


The St. Cloud, Minn.-based poultry company Gold'n Plump started in 1926 as a small hatchery. The delivery fleet utilizes a one-of-a-kind fleet vehicle for events, store openings, parades, and more.

Called the "Chik'n Cruiser," it features a replica of the company's mascot, Cooper, positioned as though he's riding a motorcycle. Built on a 1-ton cargo van, the vehicle is equipped with a PA system and rooster horn, and is designed to pull a concession trailer used for product samples.

Pest Defense Stays in Sight


Selecting the Nissan Cube due its unique styling, design, and pricing/operating costs, the Dallas-based Pest Defense outfitted the vehicles to gain customer awareness of its HomeTeam and Taexx brands, targeting homeowners in neighborhoods where the company is working to attract new customers.

According to the company, homeowners see uniformed salesmen in company-decaled vehicles as more credible than ones who drive their own personal vehicles. Providing GPS-equipped, decaled vehicles allows the company to control the image it portrays, as well as track territory covered by the sales force.

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