Safety & Accident

CEI Adopts New Branding Strategy, Logo & Communications Thrust

February 14, 2012 - Press Release

TREVOSE, PA - The CEI Group, Inc. (CEI) announced the adoption of a new corporate logo as one part of new brand strategy that stresses the company's unique features and benefits in its core businesses: vehicle fleet accident management, risk management, and driver safety, and direct repair services for insurance companies.

"There's a perception that we're in commodity businesses, and that all providers are basically the same," said Vincent Brigidi, CEI's president and chief operating officer. "Our new branding strategy is aimed at demonstrating how CEI is different and achieves excellent results."

Mr. Brigidi said the announcement coincides with CEI's launch of aggressive new advertising and marketing communications campaigns that highlight "the many different ways CEI brings better value to our customers."

One key difference, he said, is CEI's corporate culture.  "We place an extremely strong emphasis on doing business the right way for both our customers and our employees.  That means caring for them and treating them more as partners, being responsive, and anticipating their needs," Mr. Brigidi said.

Source: CEI

 

Comment On This Story

Name:  
Email:  
Comment: (Maximum 10000 characters)  
Leave this field empty:
* Please note that every comment is moderated.

FleetFAQ

Fleet Management And Leasing

Jack Firriolo from Merchants will answer your questions and challenges

View All

 

Public Fleet Tracking And Telematics

Amin Amini from Verizon Connect will answer your questions and challenges

View All

 

Fuel Management

Bernie Kanavagh from WEX will answer your questions and challenges

View All

 

Recent Topics

Is anyone experiencing the following issue with their Ford Police Interceptors with the Ecoboost engine - after long periods of idling...

View Topic

Is a bachelor's degree truly necessary in order to become a fleet manager, or does achieving certification as a CAFM or equivalent carry...

View Topic

Fleet Documents

1134 Fleet Documents (and counting) to Download!

Sponsored by

The name given in the UK to a lease financing arrangement where the vehicle appears on the lessee's balance sheet and where the lessee has the option to purchase the leased asset at the end of the lease term for a nominal amount.

Read more