CEI Adopts New Branding Strategy, Logo & Communications Thrust
February 14, 2012 - Press Release
TREVOSE, PA - The CEI Group, Inc. (CEI) announced the adoption of a new corporate logo as one part of new brand strategy that stresses the company's unique features and benefits in its core businesses: vehicle fleet accident management, risk management, and driver safety, and direct repair services for insurance companies.
"There's a perception that we're in commodity businesses, and that all providers are basically the same," said Vincent Brigidi, CEI's president and chief operating officer. "Our new branding strategy is aimed at demonstrating how CEI is different and achieves excellent results."
Mr. Brigidi said the announcement coincides with CEI's launch of aggressive new advertising and marketing communications campaigns that highlight "the many different ways CEI brings better value to our customers."
One key difference, he said, is CEI's corporate culture. "We place an extremely strong emphasis on doing business the right way for both our customers and our employees. That means caring for them and treating them more as partners, being responsive, and anticipating their needs," Mr. Brigidi said.