Safety & Accident

Automakers Focusing on Safety in Pickups

February 27, 2008

DETROIT – When the redesigned Ford F-150 and Dodge Ram hit dealerships this fall, some important safety features will also be standard, including electronic stability systems to counteract skids and side curtain airbags to protect occupants in a collision. Pickups have generally trailed the market in safety features, with just eight percent offering standard stability systems in 2007, according to IIHS. That same year, 58 percent of cars and 87 percent of SUVs were equipped with those systems standard. Head- and chest-protecting side airbags were standard on just seven percent of pickups in 2007, according to the Boston Globe.

The outgoing Ram offered stability control and side airbags as options, but the F-150 had neither. Now, the 2009 F-150 features standard rollover-resisting stability system in the form of Ford’s AdvanceTrac, which is also programmed to correct trailer sway. Side curtain airbags are also standard, and an optional trailer-brake controller can automatically apply trailer brakes as needed.

Like the F-150, the 2009 Ram offers standard stability control and curtain airbags.

The National Highway Traffic Safety Administration estimates that side-impact and side curtain airbags cost around $250 per vehicle, while electronic stability systems add $111 in models already equipped with ABS. Both the F-150 and Ram had standard ABS for the 2008 model year.

Toyota was ahead of the game with its 2007 Tundra, which included six airbags, ABS, and a stability system as standard equipment. The 2008 Nissan Titan and Chevy Silverado both offer optional side airbags and stability systems.

Comment On This Story

Comment: (Maximum 10000 characters)  
Leave this field empty:
* Please note that every comment is moderated.


Fleet Management And Leasing

Jack Firriolo from Merchants will answer your questions and challenges

View All


Public Fleet Tracking And Telematics

Amin Amini from Verizon Connect will answer your questions and challenges

View All


Fuel Management

Bernie Kanavagh from WEX will answer your questions and challenges

View All


Recent Topics

Is anyone experiencing the following issue with their Ford Police Interceptors with the Ecoboost engine - after long periods of idling...

View Topic

Hello to all the members I am checking to see if anyone is using a company for GPS/AVL called Fleet Complete (AT&T)? I would like to...

View Topic

Fleet Documents

1134 Fleet Documents (and counting) to Download!

Sponsored by

BBL Fleet offers total fleet management solutions including acquisition, lease, financing, fuel and maintenance management, remarketing, accident, driver safety management, analytics, transactional data management, driver/fleet admin tools, reporting, and telematics.

Read more