Green Fleet

THINK City Car Coming to U.S. in 2011

November 24, 2010

TORRANCE, CA - THINK, a Scandinavian electric vehicle (EV) maker, plans to launch its THINK City vehicle in the U.S. in the second quarter of 2011, according to Michael Lock, chief marketing officer. THINK designs, develops, manufactures, and markets full battery electric vehicles (BEV) and electric vehicle technologies, and has been doing so since the early 1990s. 

The THINK City, a modern urban vehicle, will be released in the U.S. as a two-seater model, providing "healthy" cargo space, said Lock.

While 75 percent of its four-seater model sales in Europe have been derived from fleet over the past year, Lock said the company plans to initially target the U.S. retail market when it arrives in the U.S. next year with an MSRP ranging from approximately $32,000-$33,000 (without incentives).

THINK City is highway-certified and can travel at a top speed of 70 mph and a 100-mile range, Lock said. The vehicle weighs 2,200 lbs. Standard structural features of the THINK City include the steel load bearing under-structure, plastic body panels, McPherson front suspension, torsion rear suspension, front wheel drive with electric powertrain, and single speed reduction gearbox.

Current THINK City models operating in Norway, Holland, Austria, France, and Spain are assembled in Finland. The manufacturer is targeting capital cities and metropolitan hubs that are "most complex and polluted," said Lock, noting that meeting the specific needs of people driving in crowded cities is what helps separate THINK from the major OEMs.

THINK is in the process of determining its distribution channel and does not currently have a dealer network. The company plans to market the vehicle in less conventional methods, avoiding traditional auto show events. "We're working on developing a separate channel of distribution where you don't feel like you're going to a car dealer," said Lock.

Comment On This Story

Comment: (Maximum 10000 characters)  
Leave this field empty:
* Please note that every comment is moderated.


Fleet Management And Leasing

Jack Firriolo from Merchants will answer your questions and challenges

View All


Public Fleet Tracking And Telematics

Amin Amini from Verizon will answer your questions and challenges

View All


Fuel Management

Bernie Kanavagh from WEX will answer your questions and challenges

View All


Recent Topics

How many different types of antifreeze do you stock? I’m curious to know what others are doing to deal with the numerous specifications...

View Topic

City of Houston positions: Mechanic Helper $ 13.53 to $ 14.95 Hourly Mechanic 1 $ 15.68 to $ 17.33 Hourly Mechanic 2 $...

View Topic

Fleet Documents

1114 Fleet Documents (and counting) to Download!

Sponsored by

A consortium that works with fleets to implement clean-fuel vehicle solutions, with manufacturers to develop commercialization strategies, and with transit operators seeking new ideas to boost efficiency.

Read more

Alternative Fuel Locator

Use the Alternative Fuel Locator to find stations near you.

Launch Alternative Fuel Locator