Fleet Management

Ford Reviving Ranger Pickup for 2019

January 09, 2017

Image: Ford.
Image: Ford.

Ford will bring the Ranger mid-size pickup truck back to the North American market for the 2019 model year and the Bronco midsize SUV to global markets for the 2020 model year, the OEM announced at the Detroit auto show.

Ford will build both vehicles at its Michigan Assembly Plant in Wayne.

"Ranger is for truck buyers who want an affordable, functional, rugged and maneuverable pickup that’s 'Built Ford Tough,'" said Joe Hinrichs, Ford’s president of The Americas. "Bronco will be a no-compromise midsize 4x4 utility for thrill seekers who want to venture way beyond the city."

The Ranger will enter a competitive mid-size pickup market that now includes the Chevrolet Colorado and GMC Canyon, introduced for 2015, the Toyota Tacoma that was given a heavy refresh for 2016, and the next-generation 2017 Honda Ridgeline.

Ford had sold the earlier iteration of the Ranger in the U.S. in the 1983 to 2012 model years. The truck became a popular choice for pest-control fleets and smaller fleets in general due to its affordability.

The last Ford Ranger built in the U.S. was a fleet order for Orkin Pest Control, which had adopted the Ranger as a mainstay vehicle before shifting to the Tacoma.

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