Fleet Acquisition

Fleet Sales Decline 12% in April

May 04, 2017

(clockwise from upper l.) 2017 F-150, Silverado 1500, Titan, and Ram 1500. Photos courtesy of Ford, GM, FCA, and Nissan.
(clockwise from upper l.) 2017 F-150, Silverado 1500, Titan, and Ram 1500. Photos courtesy of Ford, GM, FCA, and Nissan.

Vehicle manufacturers sold 12.2% fewer cars, trucks, vans, and SUVs to rental, commercial, and government fleet buyers in April compared to a year ago in what has become a softening market for new vehicle sales, according to Automotive Fleet data.

Overall sales from Ford, General Motors, and Fiat-Chrysler declined 7.2%, 7%, and 7% respectively.

Sales into fleet segments reached 226,467 for the month, including 144,847 trucks, vans, and SUVs (an 8% decline) as well as 81,620 passenger cars (an 18.9% decline). Year-to-date sales have fallen 10.1% to 961,930 compared to 2016, including a 4.2% decline to 602,113 in the truck category and 18.5% to 359,817 in cars. Vans and SUVs are counted among trucks.

Sales for daily rental and to government users saw the sharpest declines of 12% and 16.7% respectively, while the decline among commercial fleet buyers reached 10.9%.

Rental buyers purchased 158,680 units, including 72,718 in the truck category (a 2.1% decline) and 85,962 cars (a 19.3% decline). Manufacturers have been reducing their allocation to rental in recent years.

Commercial purchasers added 61,895 vehicles, including 54,478 in the truck category (a 9.5% decline) and 7,417 in the car category (a 19.8% decline).

Government buyers purchased 29,925 units, including 24,521 in the truck category (a 17.9% decline) and 5,404 cars (down 10.9%).

Ford reported flat fleet sales of 73,933 units and a 7.2% overall decline to 214,695 in April. Retail sales declined 10.5%. Sales of F-Series trucks reached 70,657, which was essentially flat compared to a year ago (0.2% down). Ford sold more SUVs than a year ago (1.2% increase), including a 7% increase in Escape, 13% increase in Expedition, and 6% increase in Edge. Car sales fell 21.2%.

General Motors' fleet sales declined 11% to 52,495 units, which translates to a 7% decline adjusted for selling days, according to the company. Sales to rental companies declined 20%. GM is on track to reduce sales to rental fleets for the third consecutive year. Retail sales fell 4%. Sales of Chevrolet SUVs set a record for April and year-to-date.

FCA's fleet sales fell 21% to 30,650 units. Fleet sales represented 17% of total sales in April. Retail sales fell 3%. Ram Truck brand sales increased 5% with an 8% increase in pickup sales. Sales of Dodge Journeys increased 72% from a year ago.

Comment On This Story

Name:  
Email:  
Comment: (Maximum 10000 characters)  
Leave this field empty:
* Please note that every comment is moderated.

FleetFAQ

Public Fleet Tracking And Telematics

Amin Amini from Verizon will answer your questions and challenges

View All

Recent Topics

Here's an EV question or two: How are you paying for the charging station? I have some interested parties in my city, but not an...

View Topic

Hi everyone! Just wanted to remind you about fleetDOCs, our library of fleet-related documents. Users can upload any relevant fleet...

View Topic

Fleet Documents

1025 Fleet Documents (and counting) to Download!

Sponsored by

Helene Kamon began her industry career in 1970 working for Dealers CadiLease, later purchased by Union Leasing.

Read more