Equipment

Genie Introduces a Content Site Dedicated To Education

April 05, 2016 - Press Release

Screencapture courtesy of Genie
Screencapture courtesy of Genie

Expanding on its legacy of “Building the Future,” Genie, the Aerial Work Platforms (AWP) segment of Terex Corporation, announced the launch of its new education-focused website, Genie Aerial Pros (http://aerialpros.genielift.com/), designed to connect customers, operators, and key stakeholders with industry experts.

Genie Aerial Pros is dedicated to educating the aerial industry on important subjects, such as upcoming changes to ANSI and CSA standards, safety and training, service, product introductions, and new applications. The website also gives customers insights on sales and marketing best practices, company news, as well as upcoming industry and company events. Content featured on Genie Aerial Pros includes tips and trends articles, product bulletins and videos, industry alerts, customer success stories, testimonials, and more.

“Our goal with Genie Aerial Pros is to provide customers, operators and key stakeholders in the aerial market with a platform that shares the vast amount of knowledge Genie has gained in five decades of serving the industry,” said Karen Stash, sr. director, Global Product Management and Marketing, Terex AWP. “This website is another way our customers gain value from our brand — providing them with the information, the tools and the content they need to successfully manage their aerial fleets.”

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