Equipment

Chrysler's Ram Gamble Pays Off

September 19, 2014

Photo of 2015 Ram 1500 courtesy of Chrysler.
Photo of 2015 Ram 1500 courtesy of Chrysler.

Chrysler's gamble to spin off its pickup truck division at the tail end of the recession has paid off, as the company has increased its market share of the pickup market by 10 percent since creating the Ram Truck division, reports the New York Times.

When Chrysler created the Ram Truck division in 2009, skeptics questioned the company's focus on pickup trucks during a period of contraction of automotive brands and recession. At the time, Ram trucks held an 11 percent share of the full-size pickup market, compared with 42 percent for General Motors and 37 percent for Ford.

Ram pickup trucks now command a 21 percent market share in part due to the unit's increased focus on customer and worker feedback and the addition of features not found on competitive vehicles, such as air suspensions, cargo cameras, eight-speed transmissions, and a diesel engine.

Comment On This Story

Name:  
Email:  
Comment: (Maximum 10000 characters)  
Leave this field empty:
* Please note that every comment is moderated.

FleetFAQ

Public Fleet Tracking And Telematics

Amin Amini from Verizon will answer your questions and challenges

View All

Recent Topics

We are planning on installing CO sensors in our FORD SUV Interceptor. Looking for choices as to what seem to work best.

View Topic

Hello All, We are developing a formal training program for light and heavy equipment technicians. Our goal is to recruit and train...

View Topic

Fleet Documents

977 Fleet Documents (and counting) to Download!

Sponsored by

Joe Saunders is generally considered to have founded the rent-a-car industry when he started renting cars in Omaha, NE, in 1916.

Read more