Michelin Offers Uniroyal Tires for Commercial Trucks

January 13, 2016, by Jim Park

Uniroyal LS24 long-haul steer tire.
Uniroyal LS24 long-haul steer tire.

The Uniroyal tire brand is moving into the commercial tire market with a product line aimed at owner-operators and small fleets. Michelin North America said Wednesday during a webinar press conference that the Uniroyal line will appeal to the "intermediate and budget portions of the market," which the company called a growing segment.

"The Michelin Group decided this was an opportune time to add the Uniroyal brand to its commercial truck tire offering," said Donna Murphy, business segment manager for Uniroyal Commercial Truck Tires. "Michelin has had the brand in its portfolio for over 120 year in the passenger car and light truck market. We feel it's a good fit for the commercial market in terms of its personality, affordability and quality."

Murphy said Uniroyal truck tires are aimed at price-conscious owner-operators and small fleets looking for a reliable tire at an affordable price.

"This group tends to run both new and used equipment," she said. "They may or may not retread their tires, and they tend to have limited knowledge of tire features and benefits and so are inclined to look to their dealers for tire recommendations."

The Uniroyal brand brings to market six new commercial truck tires in the most popular sizes, including steer, drive and trailer tires for applications ranging from long-haul to regional to on-/off- road. Industry segments include dry van, flat bed, pick-up and delivery and some vocational applications. These include:

  • Uniroyal LS24: SmartWay-verified long-haul all-position tire optimized for the steer axle
  • Uniroyal RS20: SmartWay-verified regional all-position tire optimized for the steer axle
  • Uniroyal LT40: Long-haul and regional trailer tire
  • Uniroyal RD30: Regional and long-haul drive tire
  • Uniroyal HS50: On-/off -road all-position tire optimized for the steer axle
  • Uniroyal HD60: On-/off-road drive tire

These Uniroyal tires feature what the company calls DuraShield construction. The design combines pyramidal steel belts, an insulating belt edge strip and a heavy gauge inner liner to reduce stress, promote endurance and protect the tire’s casing.

Murphy said there are currently no plans to introduce a Uniroyal-branded wide-base single tire to the lineup.

Uniroyal commercial truck tires are backed by a four-year manufacturer’s limited warranty. Certain tires used in long-haul and regional applications are also covered by a one-retread limited warranty.

The new Uniroyal line of tires is available now at most Michelin dealers throughout the United States.

To learn more about the new Uniroyal commercial truck tires, visit


  1. 1. pismobreak [ January 15, 2016 @ 10:20AM ]

    Michelin is very condescending in their approach to marketing these tires!
    "Intermediate and budget portions of the market," "Uniroyal truck tires are aimed at price-conscious owner-operators and small fleets looking for a reliable tire at an affordable price." Does this mean large fleets don't care about budgets? Hardly! Does this mean small fleets and O/O's buy only the cheapest priced tires because they don't know any better? Hardly! They manage to insult both large and small fleets in the process of selling this second/third tier tire. Michelin should realize tire purchasing decisions are based upon how/where the tire will be used, i.e. application. Tire consumers are much smarter than Michelin gives them credit for.


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